brand | Branding Blog | Thoughts From A Brand Identity House

It’s Not Always About Design

Posted by christina on May 23, 2012 Share

Honest, intentional and not overly designed. The new look of Amnesty International is courageously simplified to answer the challenge of an international brand.

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Like the Mall

Posted by John Bowles on May 21, 2012 Share

Should Facebook be a mall, department store, brand store, food court or just the floors in between?

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On the House Wrap-Up: Beltline Bike Shop

Posted by Alana on May 17, 2012 Share

I am proud to finally announce the completion of Matchstic's 2011 On The House recipient, the Beltline Bike Shop.

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"and that video is a great opener and introduction to the problem and the solution."

- Eric Beatty

Fashion Sense

Posted by Jonathan Lawrence on May 11, 2012 Share

"Intuition is the greatest output of trust in a strong team." - Angela Ahrendts

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Brand Loyalty: Aldi shows us consumers are trading it in

Posted by Becky on May 10, 2012 Share

Brand Loyalty is often its fiercest in the consumer sector in the household brands of food and housewares. But the new-to-the-US grocery retailer Aldi gives household brands a run for their money, inviting consumers to trade in loyalty to specific product brands for a new loyalty: to their brand and store.

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"Great post.

I've always had weird mixed emotions on Aldi.

I think, like you, I've come to love the restraints their store has and have begun to see them as a strength..."

- Matt Bunk