This is not an art gallery

Posted by Dustin Britt on February 3, 2012 Share

Art, in my opinion, is the expression of an individual. Branding, again in my opinion, is expression on behalf of another. The distinction is subtle, but monumentally important.

Image from @cubagallery

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"Couldn't have said it better myself. I have had this conversation with many clients and non-clients. Our work is supposed to be more objective than subjective."

- Joseph Szala

Social Media Judo

Posted by Blake Howard on January 31, 2012 Share

Since the genesis of social media people have questioned it's true value to businesses beyond being another mere marketing channel. At times I've felt the same, but this past weekend @DeltaAssist gave me a new perspective.

Image by Stephen Hunton

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"That's awesome how fast the service was. By the way how did you get your twitter to look like a message?"

- Stacey

A Letter to the Post Office

Posted by Jason on January 26, 2012 Share

May I suggest a few things...

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"I agree with you, Jason. But unlike UPS and Fedex, USPS has to deal with providing a service that is accessible. This means having locations all over the country, and..."

- Alvin Diec

Courageous Decisions

Posted by Craig Johnson on January 25, 2012 Share

One of the most important roles of a leader is to make courageous decisions.

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"We had that flag before Luxembourg :)"

- Craig Johnson

Hat tip to Gmail Redesign

Posted by Jason on January 11, 2012 Share

If design is for people, then redesign has to be for people too.

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"I've had the 'new look' since November and I LOVE it! I saw people tweeting about the 'new look' this past week and thought, "Did I miss something? Did they..."

- C_Rocka

Sherlock Holmes Brand Reboot

Posted by Jason on December 16, 2011 Share

For my taste, enough of the signature cues remain intact.

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"I have been working alongside a Sherlock Holmes fan all this time. Who knew?! Loved the post."

- Dwain

Pixar’s Brands

Posted by John Bowles on December 12, 2011 Share

Thoughts on the Pixar movie brands.

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"Really like all the little badges in the mix. Thanks for pointing this out! I will most definitely pay more attention when I'm watching a movie like this with my..."

- C_Rocka

Reduce, Reuse, Regift

Posted by Jason on December 7, 2011 Share

Can regifting be rebranded?

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Red → White → Red

Posted by John Bowles on December 5, 2011 Share

Coke pays for a valuable lesson in brand identity.

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"Great post John. I appreciated the change Coke made but I guess as a design student I think different from the average person/am more observant. Oh well..

Also I think you..."

- nach

Statement of Beliefs #5

Posted by John Bowles on November 21, 2011 Share

Today we discuss the 5th Matchstic Belief in our series of 10 and what they mean to us as a team.

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"[...] • #5 – We will be profitable [...]"

- Statement of Beliefs #6 | Branding Blog | Thoughts From A Brand Identity House | Matchstic