Zoom in / Zoom out

Posted by John Bowles on January 30, 2012 Share

The importance of designing at 3x and 1x.

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"Ah yes. "Context + focus" makes all the difference. It's fundamental to all information design. For example: http://mbostock.github.com/protovis/ex/zoom.html"

- James Lytle

Just A Painting

Posted by John Bowles on January 23, 2012 Share

Can you really appreciate the Sistine Chapel from a photo?

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"the sistine ceiling is something like 62 metres from where you view it. its almost impossible to make out what the early frescoes are of!!! you are an idiot!!!"

- baldasare castiglione

Street Fashion

Posted by John Bowles on January 16, 2012 Share

If you've ever wondered what it looks like to fall in love with your job, watch this.

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"Oh yeah. Express yourself."

- Pattie Acevedo

In the Zone

Posted by John Bowles on January 9, 2012 Share

"He was the only writer I had ever met who looked like his work." Frank Stanton, CBS President

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"This is hands down one of my favorite shows! I think it is the SciFi channel does a marathon of Twilight Zone every year around the 4th of July. PBS..."

- C_Rocka

Giambarba

Posted by John Bowles on December 19, 2011 Share

“You know how long it takes to do simple? About ten times longer than fast and dirty.”

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"Great post. Thanks, John."

- Darrell Kincer

Pixar’s Brands

Posted by John Bowles on December 12, 2011 Share

Thoughts on the Pixar movie brands.

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"Really like all the little badges in the mix. Thanks for pointing this out! I will most definitely pay more attention when I'm watching a movie like this with my..."

- C_Rocka

Red → White → Red

Posted by John Bowles on December 5, 2011 Share

Coke pays for a valuable lesson in brand identity.

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"Great post John. I appreciated the change Coke made but I guess as a design student I think different from the average person/am more observant. Oh well..

Also I think you..."

- nach

Statement of Beliefs #5

Posted by John Bowles on November 21, 2011 Share

Today we discuss the 5th Matchstic Belief in our series of 10 and what they mean to us as a team.

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"[...] • #5 – We will be profitable [...]"

- Statement of Beliefs #6 | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Christ to Coke

Posted by John Bowles on November 14, 2011 Share

Looking forward to reading this new book "Christ to Coke. How Image Becomes Icon" by art historian and author Martin Kemp.

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"VERY interesting. And inline with another new book coming out soon!"

- Laura

Brand the Building

Posted by John Bowles on November 7, 2011 Share

Two banks, one small town, branded by architecture.

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