The more the world changes the more the design of National Geographic stays the same.
Another Brand Camp is underway. For those unaware, Brand Camp is the brand strategy workshop hosted by Matchstic. It's a weekend of business development concentrating on branding. The P90X of branding!
If your neighborhood had a flag what would it look like?
Pretty cool way of launching a new logo.
My father-in-law gave me his old ten-speed a while back and it was in need of some work. This weekend I planned on dropping it off at the bike shop down the road to get it repaired. Soon as I walked in they told me it was trash and I was better off buying another bike. Apparently Viscount's (my brand) were notoriously problematic. A "money pit" is how the man put it. He also told me about one infamous Viscount bike part affectionately named the "death fork"! It's the part that connects your front tire to the bike frame. Apparently they had a habit of breaking… as you were riding. Wonderful.
Have you noticed all the social media icons and links we have these days? Just imagine if they weren't there. How empty the page would look.
A brief history of seating arrangements.
I read this article in Wired last year about the evolution of office space design. It suggested that the way offices have been organized over time can show us how attitudes toward work have evolved. I found this fascinating then and was reminded of it today as we discussed similarly the value of transparency in business and branding. Openness and connectedness is desired not only from the people who work for the brand but also from those buy it.
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Digital signage is taking over.
Coffee lids… not exactly the most exciting collection.
- Scott Fuller