Short term vs long. Regional reach vs national. Diversification vs focused niche. When does it make the most sense to keep one singular branded house vs a collective house of brands?
Its not very often that my love of football intersects with branding. The SEC's move this past week to bring Mizzou into their storied conference effected more than just a geographical competition.
"Design is differentiation made visible, visceral, and experiential. Creativity and innovation are emerging as disciplines because we have no other choice." - Mark Payne
"Actually the “Mormon” ad campaign started a long time before Romney or Huntsman announced their 2012 runnings for the GOP… it's been going for awhile now here in the west."
If we dig deep, I think most of us would agree that what really drives us in business is the pursuit - the pursuit of excellence, of delighting a customer, of doing work that matters, of meeting a true need.
"The one company that comes to mind for me is Amazon. They started out as "the biggest book store on earth." Now they're into cloud computing, publishing, movie rentals, tablets,..."
Posted by Dustin Britt on September 30, 2011
Share
Comparisons will always be made between brands. Pepsi is sweeter thank Coke. A BMW drives better than a Lexus. Labs are better dogs than Golden Retrievers. So why shouldn't the new Kindle be compared with the iPad? And why all the fuss about them not being...the same?
"Great topic! At one time, I know Coke was another similar circumstance. Also, if I may point out something completely off topic, you have a typo in your headline. :)..."
Posted by Dustin Britt on September 23, 2011
Share
In an age where advertising is generally considered the background noise you fast forward on your DVR - marketers everywhere are struggling with one glaring consumer need: believability.
"Thanks Rick. Great point. Skepticism is definitely a larger issue not solely tied to advertising. I do also believe that at one point in time our culture felt they could..."
2 Comments See all
""Trust silence." That's really good truth right there..."
- Trevor Roberts