Posted by Dustin Britt on May 3, 2013
Be careful not to hold your ideas too tightly.
"Love this! When no one person can take credit for an idea, it's a great idea."
Posted by Dustin Britt on April 5, 2013
As creatives, we tend to prize the value of imagination and intuition over what the numbers say. But what if the numbers are in the red?
Posted by Dustin Britt on March 1, 2013
There is an important distinction between designing and branding. Between a redesign and a rebrand.
"Great post Dustin!"
- David Ytterberg
Posted by Dustin Britt on February 1, 2013
Truth is black and white. Creativity is not. Can they co-exist? In branding they must.
Posted by Dustin Britt on January 7, 2013
Every organization needs a rally cry. An internal maxim that energizes the brand. A core purpose.
"Great post Dustin.."
Posted by Dustin Britt on April 23, 2012
Tigers, army men & puppies. Lessons I learned this past week from the sensei's of selling creative ideas.
Posted by Dustin Britt on April 13, 2012
Presentations are hard. Preparation is important. And knowing how to read your audience is paramount.
- Jeremy Carter
Posted by Dustin Britt on April 6, 2012
Operational accuracy versus brand authenticity: the difference between accurately describing what a business does and defining why that business matters.
"Fantastic post Dustin. I think it rings true that people are bombarded by ads to the point that we have become numb to certain things. As consumers we think we..."
- Eric Beatty
Posted by Dustin Britt on March 30, 2012
‘No’ may be one of the most powerful words in the English language - significant in both business and branding.
Posted by Dustin Britt on February 17, 2012
Cattle calls, cheap fares, and loads of personality bring more than just a new airline to Atlanta.
"[...] at companies like Apple, Zappos, Southwest, or Chick-fil-A. There is nothing magical about the ideation, construction, or verbal cadence with [...]"
- ‘Tis Thy Good Name | Branding Blog | Thoughts From A Brand Identity House | Matchstic