Realness.

Posted by Dustin Britt on April 23, 2012 Share

Tigers, army men & puppies. Lessons I learned this past week from the sensei's of selling creative ideas.

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Don’t Talk Past the Sell

Posted by Dustin Britt on April 13, 2012 Share

Presentations are hard. Preparation is important. And knowing how to read your audience is paramount.

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"Wise words."

- Jeremy Carter

Accuracy vs Authenticity

Posted by Dustin Britt on April 6, 2012 Share

Operational accuracy versus brand authenticity: the difference between accurately describing what a business does and defining why that business matters.

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"Fantastic post Dustin. I think it rings true that people are bombarded by ads to the point that we have become numb to certain things. As consumers we think we..."

- Eric Beatty

Yes to No

Posted by Dustin Britt on March 30, 2012 Share

‘No’ may be one of the most powerful words in the English language - significant in both business and branding.

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ATL LUV

Posted by Dustin Britt on February 17, 2012 Share

Cattle calls, cheap fares, and loads of personality bring more than just a new airline to Atlanta.

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"[...] at companies like Apple, Zappos, Southwest, or Chick-fil-A. There is nothing magical about the ideation, construction, or verbal cadence with [...]"

- ‘Tis Thy Good Name | Branding Blog | Thoughts From A Brand Identity House | Matchstic

What I learned from Rob Lowe

Posted by Dustin Britt on February 10, 2012 Share

I love the movies, so naturally, stories about those who make movies fascinate me. I've been reading (really listening to) an autobiography by Rob Lowe, appropriately titled: 'Stories I Only Tell My Friends'.

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"Great story...you gotta be kidding...the book was finished for reading in 2011. Where was anything about "Bro-Sisters? What was it about Dukakis that was appealing? Is Hollywood..."

- MW

This is not an art gallery

Posted by Dustin Britt on February 3, 2012 Share

Art, in my opinion, is the expression of an individual. Branding, again in my opinion, is expression on behalf of another. The distinction is subtle, but monumentally important.

Image from @cubagallery

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"Couldn't have said it better myself. I have had this conversation with many clients and non-clients. Our work is supposed to be more objective than subjective."

- Joseph Szala

The Smell of Decline

Posted by Dustin Britt on January 27, 2012 Share

I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.

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Room to Breathe

Posted by Dustin Britt on January 6, 2012 Share

Great branding is more than repetition. Great branding is more than repetition. Great branding is more than repetition.

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Consumer Control

Posted by Dustin Britt on December 30, 2011 Share

Yesterday was 'Move Your Domain Away From GoDaddy Day'. 72,000 domains and counting have been transferred away from the hosting company.

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"When I first read the line on Twitter with the link to the blog I thought to myself, "Why would people move their domains? Because of their commercials?" It is..."

- C_Rocka