Looks like Blockbuster is about to join the ranks of American Apparel. With their stock delisted from the NYSE, they are edging even closer to a possible bankruptcy. Would anyone have thought this was possible ten years ago? And by newcomers Netflix and Apple, no less.
Why are some things so hype-intensive that people will go mad over getting to the experience? Long lines, high prices, driving across town - some things have an incredible pull. IMAX, iPhones, Elmo, & Potter. The difficulties in getting to them are apparently no match for the magic.
I love business - understanding how companies run, what engages a customer, what might get that business to the next level of influence and growth. I love creativity, design, and design culture. So for me, it is a beautiful thing to witness design leverage the opportunities a business has to succeed.
Just like Johnny Carson's last episode of The Tonight Show or the series finale of M*A*S*H, it's time for me to turn the page and start a new chapter. It's time for my Matchstic internship to come to an end. Here's a quick recap of what I've learned and what I'm taking away from my time at the house.
Radical, classic, innovative, blue collar. Its remarkable that a simple purchase decision can actually make you feel like your personal values or attributes have just been enhanced.
Malcolm Gladwell's best-selling book, The Tipping Point, talks about how the little things can lead to extraordinary results. In one chapter Gladwell focuses on the steep decline of New York City's crime rate in the early 90s. Gladwell's research found that cleaning up the environment people lived in did a tremendous job at curtailing The Big Apple's crime rate. Gladwell calls this 'The Power of Context'.
A simple question - what happens when the excitement of a concept turns to the hard work of implementation?
India joined an elite group last week - one of only a select few that has a unique typographic symbol to represent its currency.
Sound can definitely be an interesting extension of a brand - one that can add meaning and experience. But creating a branded sound with a wide sweeping, flexible, global system? Of course its Coke who once again shows us how its done.
Just a few of my favorite brand experiences...
- Dustin Britt
- Kelly
- Kelly