Posted by Dustin Britt on February 3, 2012
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Art, in my opinion, is the expression of an individual. Branding, again in my opinion, is expression on behalf of another. The distinction is subtle, but monumentally important.
Image from @cubagallery
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Posted by Dustin Britt on January 27, 2012
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I recently had the privilege of giving a presentation on the Starbucks brand. I've followed the Starbucks journey closely over the years and it is a fascinating one: a long steady rise followed by a steep decline. Almost every great brand experiences this at one point in its lifecycle. And that truth is alarming - the shifts I might not be sensing due to present success.
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Posted by Dustin Britt on January 6, 2012
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Great branding is more than repetition. Great branding is more than repetition. Great branding is more than repetition.
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Posted by Dustin Britt on December 30, 2011
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Yesterday was 'Move Your Domain Away From GoDaddy Day'. 72,000 domains and counting have been transferred away from the hosting company.
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Posted by Dustin Britt on December 23, 2011
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Silence can be a designer's best friend.
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Posted by Dustin Britt on December 2, 2011
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Short term vs long. Regional reach vs national. Diversification vs focused niche. When does it make the most sense to keep one singular branded house vs a collective house of brands?
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Posted by Dustin Britt on November 18, 2011
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Number four is a challenge in our chosen profession - but one that we must keep intact to maintain both excellence and enjoyment.
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Posted by Dustin Britt on November 11, 2011
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Its not very often that my love of football intersects with branding. The SEC's move this past week to bring Mizzou into their storied conference effected more than just a geographical competition.
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Posted by Dustin Britt on November 4, 2011
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In 2010 it was GAP. In 2009 it was Tropicana. And in 1997 it was British Airways. Million-dollar rebrand flip-flops.
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Posted by Dustin Britt on October 28, 2011
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"Design is differentiation made visible, visceral, and experiential. Creativity and innovation are emerging as disciplines because we have no other choice." - Mark Payne
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Craig Johnson
Dustin Britt
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"Couldn't have said it better myself. I have had this conversation with many clients and non-clients. Our work is supposed to be more objective than subjective."
- Joseph Szala