Design Wins

Posted by Craig Johnson on March 7, 2012 Share

How does a football program go from being a losing team in a small market to a dominant force? Design.

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"[...] skepticism and concern that the historic sports league of the NFL would be met with loads of crazy Oregon-like uniforms.  The NFL has loads of tradition and does a..."

- Managing Change | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Don’t Quit the Concept

Posted by Craig Johnson on February 29, 2012 Share

Once you have a core look and feel, you have reached the beginning, not the end.

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"@Cory - Have you ever noticed you look like Mister Rogers?"

- Blake

Sense of Place

Posted by Craig Johnson on February 22, 2012 Share

I love to see a brand built around a sense of location.

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"I just got tears in my eyes when I read the old ATL tagline and saw the tee. It's so good. We have to get some printed!"

- Cory McCollum

The Brand Strategy Viewpoint

Posted by Craig Johnson on February 15, 2012 Share

Brand Strategy is the process of defining a brand on paper before designing the experience you will send your customers through. This process requires both a microscopic view as well as a telescopic view.

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Sprite Zero Blue Can

Posted by Craig Johnson on February 8, 2012 Share

This past week I picked up Sprite Zero from the grocery store and was surprised to find it was a blue can.

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"I HATE THE NEW CAN COLOR....I AM GOING TO STOP BUYING IT!!!!"

- vndaniel

Timeless Branding vs Transient Branding

Posted by Craig Johnson on February 1, 2012 Share

The Carolina Panthers recently announced an update to their main brand mark and logotype.

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"resident graphic designer. this is sad... the logo mark isn't bad... but i wouldn't call it timeless. also, who ever did the art needs to do more revisions. i'm not..."

- josh

Courageous Decisions

Posted by Craig Johnson on January 25, 2012 Share

One of the most important roles of a leader is to make courageous decisions.

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"We had that flag before Luxembourg :)"

- Craig Johnson

The Naming of Macintosh

Posted by Craig Johnson on January 18, 2012 Share

Great brand names, while likable, also fit a number of important criteria in order to be great.

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"Great article–thanks for sharing!"

- Matt

Blinding Flash of the Obvious

Posted by Craig Johnson on January 13, 2012 Share

When trying to find the right name for a brand, the best choice could be right in front of you.

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"[...] week I wrote about the origin of the naming of Microsoft's Xbox.  Today I'll look at the origin of the name of the Mac computer.  Jef Raskin, an Apple..."

- The Naming of Macintosh | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Is it in your DNA?

Posted by Craig Johnson on January 4, 2012 Share

“May all your troubles last as long as your New Year's resolutions!” - Joey Adams

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"I am definitely not a fan of resolutions. Typically, people don't remember what they even were just 6 weeks into the year. We helped design and launch the new website..."

- Trevor Roberts