Don’t Quit the Concept
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"@Cory - Have you ever noticed you look like Mister Rogers?"
- Blake
Sense of Place
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"I just got tears in my eyes when I read the old ATL tagline and saw the tee. It's so good. We have to get some printed!"
- Cory McCollum
Sprite Zero Blue Can
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"I HATE THE NEW CAN COLOR....I AM GOING TO STOP BUYING IT!!!!"
- vndaniel
Timeless Branding vs Transient Branding
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"resident graphic designer. this is sad... the logo mark isn't bad... but i wouldn't call it timeless. also, who ever did the art needs to do more revisions. i'm not..."
- josh
Blinding Flash of the Obvious
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"[...] week I wrote about the origin of the naming of Microsoft's Xbox. Today I'll look at the origin of the name of the Mac computer. Jef Raskin, an Apple..."
- The Naming of Macintosh | Branding Blog | Thoughts From A Brand Identity House | Matchstic
Is it in your DNA?
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"I am definitely not a fan of resolutions. Typically, people don't remember what they even were just 6 weeks into the year. We helped design and launch the new website..."
- Trevor Roberts



















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"[...] skepticism and concern that the historic sports league of the NFL would be met with loads of crazy Oregon-like uniforms. The NFL has loads of tradition and does a..."
- Managing Change | Branding Blog | Thoughts From A Brand Identity House | Matchstic