New Matchstic T-shirts!

Posted by Craig Johnson on May 16, 2012 Share

When all else fails, just design a cool t-shirt.

Continue Reading

Add A Comment

5 Comments See all

"I hope to be swinging by for one of these! Awesome work Alana! #scadgradsrock"

- Ayrïd Chandler

Brand as a Reflection

Posted by Craig Johnson on May 9, 2012 Share

Your brand isn't merely what you say it is or even what everyone else says it is. It's a reflection of all parties involved.

Continue Reading

Add A Comment

2 Comments See all

"Great thoughts Dave. I believe the weight of each of these categories can vary based on each business. I believe that a brand is a whole as well..."

- Craig Johnson

Yearn for the Adventure of the Sea

Posted by Craig Johnson on May 2, 2012 Share

When building a brand, it's easy to get caught up into all of the do's and don'ts and lose the motivational heart of the brand.

Continue Reading

Add A Comment

3 Comments See all

"Craig... this is so inspiring and true. Thanks for sharing."

- Clark Brewer

Stop Branding Everything

Posted by Craig Johnson on April 25, 2012 Share

Just because you are doing something new, doesn't mean it should have it's own logo, tagline, and website.

Continue Reading

Add A Comment

0 Comments See all

Request for Interview

Posted by Craig Johnson on April 18, 2012 Share

Buying branding services can be a difficult task and it's often gone about the wrong way.

Continue Reading

Add A Comment

0 Comments See all

Good Branding is Good Business

Posted by Craig Johnson on April 11, 2012 Share

Do the rules of branding still apply to a branding firm? Hint: YES.

Continue Reading

Add A Comment

0 Comments See all

Managing Change

Posted by Craig Johnson on April 4, 2012 Share

Change is a natural part of life. Successful change is a result of a carefully thought out strategy.

Continue Reading

Add A Comment

4 Comments See all

"Good work on this post. Thank you for sharing this article."

- SeaHawk Tickets

Branding the Map

Posted by Craig Johnson on March 28, 2012 Share

City Maps is a not only an innovative way of using a map, it's another reminder of the importance of a simple, recognizable brand mark.

Continue Reading

Add A Comment

1 Comment See all

"Oh my goodness, how many Starbucks can there be in NYC?!?"

- Bryan Johnson

Starbucks Focusing and Profiting

Posted by Craig Johnson on March 21, 2012 Share

The Power of Focus keeps taking Starbucks to new heights.

Continue Reading

Add A Comment

1 Comment See all

"What do you think the next move for Green Mountain should be? They have 2-3 products easily matched by SB. As far as I can tell, SB even has them..."

- Caleb Chancey

Branding is Telling the Truth

Posted by Craig Johnson on March 14, 2012 Share

When all else fails, just tell the truth.

Continue Reading

Add A Comment

3 Comments See all

"[...] I am honestly intrigued by the way our culture simultaneously dismisses religion as a worldview and promotes an alternative that relies on metaphysical beliefs. As long as you keep..."

- Singing Dads, Social Media, and Simple Branding « musings in montage