Timeless Branding vs Transient Branding

Posted by Craig Johnson on February 1, 2012 Share

The Carolina Panthers recently announced an update to their main brand mark and logotype.

Continue Reading

Add A Comment

4 Comments See all

"Hey guys - saw this and thought of y'all. Five year old describes brandmarks! <3 Your friends at Culture Connect. http://www.youtube.com/watch?v=N4t3-__3MA0"

- Caitlin O'Donnell

Courageous Decisions

Posted by Craig Johnson on January 25, 2012 Share

One of the most important roles of a leader is to make courageous decisions.

Continue Reading

Add A Comment

4 Comments See all

"We had that flag before Luxembourg :)"

- Craig Johnson

The Naming of Macintosh

Posted by Craig Johnson on January 18, 2012 Share

Great brand names, while likable, also fit a number of important criteria in order to be great.

Continue Reading

Add A Comment

1 Comment See all

"Great article–thanks for sharing!"

- Matt

Blinding Flash of the Obvious

Posted by Craig Johnson on January 13, 2012 Share

When trying to find the right name for a brand, the best choice could be right in front of you.

Continue Reading

Add A Comment

3 Comments See all

"[...] week I wrote about the origin of the naming of Microsoft's Xbox.  Today I'll look at the origin of the name of the Mac computer.  Jef Raskin, an Apple..."

- The Naming of Macintosh | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Is it in your DNA?

Posted by Craig Johnson on January 4, 2012 Share

“May all your troubles last as long as your New Year's resolutions!” - Joey Adams

Continue Reading

Add A Comment

1 Comment See all

"I am definitely not a fan of resolutions. Typically, people don't remember what they even were just 6 weeks into the year. We helped design and launch the new website..."

- Trevor Roberts

What Problem are You Trying to Solve?

Posted by Craig Johnson on December 21, 2011 Share

Before walking into any branding project, one must first make sure they are looking at the right problem.

Continue Reading

Add A Comment

2 Comments See all

"So true. Slapping a new design on something isn't a solution. It's an easy band-aid kind of fix, but doesn't really address or even identify what the real need is."

- Trevor Roberts

IBM CMO Study

Posted by Craig Johnson on December 14, 2011 Share

Recently IBM conducted face-to-face interviews with over 1700 CMOs to understand the issues they are currently facing.

Continue Reading

Add A Comment

0 Comments See all

Dear Arby’s

Posted by Craig Johnson on December 6, 2011 Share

Full disclosure: I really like Arby's food and often eat there when I'm craving fast food.


Continue Reading

Add A Comment

6 Comments See all

"Craig! You magnificent genius - thank you. The fu*&ing NAME is R.B! They have been running from roast beef since the 80s when people had a temporary freak-out about red..."

- Mike Landman

Statement of Beliefs #10

Posted by Craig Johnson on November 30, 2011 Share

Today wraps up our series of 10 beliefs as a company by looking how we will reflect on the work we do.

Continue Reading

Add A Comment

9 Comments See all

"This is excellent! Thanks for posting- you guys should write a book."

- Daniel Wisler

Statement of Beliefs #2

Posted by Craig Johnson on November 16, 2011 Share

Today we continue our series of 10 Matchstic Beliefs and what they mean to us as a team.

Continue Reading

Add A Comment

4 Comments See all

"[...] • #2 – We follow through on our word. [...]"

- Statement of Beliefs #8 | Branding Blog | Thoughts From A Brand Identity House | Matchstic