Words and Brand Names

Posted by Craig Johnson on May 22, 2013 Share

Some thoughts on how to choose a name for your company.

NameGraphic

Continue Reading

Add A Comment

1 Comment See all

"I think Nathan is a great name. I have always liked it. ;-)"

- Nathan Bird

New Matchstic Team Members!

Posted by Craig Johnson on May 8, 2013 Share

Meet the new Matchstic team members.

Screen Shot 2013-05-06 at 4.46.47 PM

Continue Reading

Add A Comment

2 Comments See all

"Congrats Annie! Booster Nation is proud of you!"

- Brett T

It’s Time to Make a Change

Posted by Craig Johnson on May 1, 2013 Share

Embracing change is hard, but essential to building a lasting organization.

Continue Reading

Add A Comment

0 Comments See all

Don’t Stop Believin’

Posted by Craig Johnson on April 25, 2013 Share

Understanding the brand isn't enough. We must believe.

Continue Reading

Add A Comment

0 Comments See all

Goin’ to the Woods

Posted by Craig Johnson on April 17, 2013 Share

It's time to pack our bags and get out of the city for the Matchstic Spring Retreat.

GoneRetreatin

Continue Reading

Add A Comment

2 Comments See all

"I think this is a great idea and I agree with Jake, its great that everyone at Matchstic is so dedicated and that you all can now focus on your..."

- Rocky Roark

Let Your Customers Do the Talking

Posted by Craig Johnson on April 10, 2013 Share

Don't trade in tangible brand messages for vague ones.

marketing messages

Continue Reading

Add A Comment

0 Comments See all

Boardrooms and Focus Groups

Posted by Craig Johnson on April 3, 2013 Share

Don't confuse the end of crafting the brand identity with arriving at the destination.

Blog

Continue Reading

Add A Comment

1 Comment See all

"When Palm was developing the Palm Pilot, the head of the team, Jeff Watkins, walked around with a piece of wood about the size of what the Pilot would be...."

- Eric Beatty

Who is your competition?

Posted by Craig Johnson on March 27, 2013 Share

Defining your competition seems to be a no-brainer, except that so many get it wrong.

BoxingDog

Continue Reading

Add A Comment

1 Comment See all

"[...] pays to do your research and know your target market, their lifestyle and [...]"

- Fast, convenient and everywhere. | Branding Blog | Thoughts From A Brand Identity House | Matchstic

On Results

Posted by Craig Johnson on March 20, 2013 Share

Focusing on when and where work happens can distract from actually getting the work done.

Continue Reading

Add A Comment

0 Comments See all

Brand Strategy vs Business Strategy

Posted by Craig Johnson on March 13, 2013 Share

If you don't know where you're going, don't pay someone to get you started on your trip.

Continue Reading

Add A Comment

2 Comments See all

"[...] Brand Strategy vs Business Strategy | Branding Blog | Thoughts ... [...]"

- Strategic Planning Template | Business Strategic Development