Blinding Flash of the Obvious
3 Comments See all
"[...] week I wrote about the origin of the naming of Microsoft's Xbox. Today I'll look at the origin of the name of the Mac computer. Jef Raskin, an Apple..."
- The Naming of Macintosh | Branding Blog | Thoughts From A Brand Identity House | Matchstic
Is it in your DNA?
1 Comment See all
"I am definitely not a fan of resolutions. Typically, people don't remember what they even were just 6 weeks into the year. We helped design and launch the new website..."
- Trevor Roberts
What Problem are You Trying to Solve?
2 Comments See all
"So true. Slapping a new design on something isn't a solution. It's an easy band-aid kind of fix, but doesn't really address or even identify what the real need is."
- Trevor Roberts
Dear Arby’s
6 Comments See all
"Craig! You magnificent genius - thank you. The fu*&ing NAME is R.B! They have been running from roast beef since the 80s when people had a temporary freak-out about red..."
- Mike Landman
Statement of Beliefs #10
9 Comments See all
"This is excellent! Thanks for posting- you guys should write a book."
- Daniel Wisler
Statement of Beliefs #2
4 Comments See all
"[...] • #2 – We follow through on our word. [...]"
- Statement of Beliefs #8 | Branding Blog | Thoughts From A Brand Identity House | Matchstic









Alana Dy
Alvin Diec
Becky O'Mara
Blake Howard
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
4 Comments See all
"Hey guys - saw this and thought of y'all. Five year old describes brandmarks! <3 Your friends at Culture Connect. http://www.youtube.com/watch?v=N4t3-__3MA0"
- Caitlin O'Donnell