Posted by Craig Johnson on May 22, 2013
Some thoughts on how to choose a name for your company.
"I think Nathan is a great name. I have always liked it. ;-)"
- Nathan Bird
Posted by Craig Johnson on May 8, 2013
Meet the new Matchstic team members.
"Congrats Annie! Booster Nation is proud of you!"
- Brett T
Posted by Craig Johnson on May 1, 2013
Embracing change is hard, but essential to building a lasting organization.
Posted by Craig Johnson on April 25, 2013
Understanding the brand isn't enough. We must believe.
Posted by Craig Johnson on April 17, 2013
It's time to pack our bags and get out of the city for the Matchstic Spring Retreat.
"I think this is a great idea and I agree with Jake, its great that everyone at Matchstic is so dedicated and that you all can now focus on your..."
- Rocky Roark
Posted by Craig Johnson on April 10, 2013
Don't trade in tangible brand messages for vague ones.
Posted by Craig Johnson on April 3, 2013
Don't confuse the end of crafting the brand identity with arriving at the destination.
"When Palm was developing the Palm Pilot, the head of the team, Jeff Watkins, walked around with a piece of wood about the size of what the Pilot would be...."
- Eric Beatty
Posted by Craig Johnson on March 27, 2013
Defining your competition seems to be a no-brainer, except that so many get it wrong.
"[...] pays to do your research and know your target market, their lifestyle and [...]"
- Fast, convenient and everywhere. | Branding Blog | Thoughts From A Brand Identity House | Matchstic
Posted by Craig Johnson on March 20, 2013
Focusing on when and where work happens can distract from actually getting the work done.
Posted by Craig Johnson on March 13, 2013
If you don't know where you're going, don't pay someone to get you started on your trip.
"[...] Brand Strategy vs Business Strategy | Branding Blog | Thoughts ... [...]"
- Strategic Planning Template | Business Strategic Development