Since the genesis of social media people have questioned it's true value to businesses beyond being another mere marketing channel. At times I've felt the same, but this past weekend @DeltaAssist gave me a new perspective.

Image by Stephen Hunton

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CreativeMornings is a monthly breakfast lecture series for creative types. Each event is free of charge, and includes a 20 minute talk, plus free coffee! Honestly, there are only a few reasons I can think of why someone would not attend...

Video by Dare Dreamer Media

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Over the holidays I spent some time reflecting on how great 2011 has been for me both personally and professionally. It's been a year of growth in many areas of my life, especially here at the 'Stic. Here are my most poignant lessons from 2011 as a designer, leader, and citizen of the world.

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The Holidays should be fun. Not loaded down with to-do lists, multiple trips to Ross, and frantic traffic jams. Unfortunately, this is usually the reality. Luckily for us Alana, designer extraordinaire and gatherer of people, freshened up our holiday spirit with a create-your-own Christmas Ornament contest here at the office.

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Everyone needs a little “spark”, including us. Announcing an evolutionary & updated brand identity - one that we hope to “ignite” the creativity in all of us.

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Our lucky number 7 belief is a humble, yet confident, confession about our ability to be wrong.

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We are really excited to announce the search for a new graphic designer to join our team. Perhaps you or someone you know could be the next person to join this talented line up...

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Going through a rebranding program is not about fresh pretty pictures. It is about real business change. Here's a quick story of how our branding process & principles impacted a company dedicated to changing the way the world views money.

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Last month the first ever Creative Mornings in Atlanta kicked off with 125+ attendees & amazing content from Sid Mashburn. This Friday we are gearing up to host our second event with design legend Rick Anwyl.

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If you are looking to make a perception change through a rebrand initiative, but are concerned about throwing the baby out with the bath water (loosing current brand equity or loyal customers in the process), here are several analogs to consider regarding the art of change.

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