Hello again! Daniel Cole here again with another guest post on the Matchstic Blog. Early last week, my colleague Craig Johnson introduced to me an interesting program called Mouse Path. What makes it so interesting is that it records mouse movements and then produces a visual outline of those movements. Resulting in stunning images such as this:
We live in a branded world. Our world is full of swooshes, stripes, ovals, apples, and alligators (and even little tiny horses running wild on our shirts). And while many think that brands are for large corporations, like GE, Apple, Target and Starbucks, the ultimate brand that everyone’s after is YOU.
Music has the magical ability to transform cultures, unite enemies, and inspire movements. Can a brand do that?
In the land rush of marketing new ideas, a tension forms between being the best or the first.
We are incredibly excited to announce the generosity of Battle Axe, a broadcast design studio specializing in motion, joining the On The House 2010 team to help transform the Atlanta Union Mission! They are not only our dear friends, but also a recent client.
In 1927, there were two watchmakers side by side, store by store, competing for the market share in the hustle and bustle of New York's Diamond District. One finds away to innovate and better serve his customers, the other fears change. One wins. One loses.
This year for our On The House campaign, I will be announcing our talented and incredibly generous partners, who are coming along side us to help ignite the Atlanta Union Mission brand, which leads me to my conversation with the talented Mr. Stephen Hunton...
With 2009 in the rear view and 2010 upon us, we are excited to announce the beginnings of our annual pro-bono campaign “On The House”, but this year we are mixing things up a bit.
Spending a week in an unfamiliar culture, like sub-Saharan Africa, being primarily trapped and working out of our hotel, by Saturday I was craving a real authentic Kenyan food experience, and Oh boy did I get one...
Microfinance is a movement revolutionizing the continent of Africa, and we are partnering with one of the leading training organizations to develop a strong brand identity.
- Darrell Kincer