Following The Rules

Posted by Blake Howard on May 15, 2012 Share

What is the real purpose of Brand Standards? What's the metric for a good set of branding rules or a bad set? More interestingly, are rules even really needed?

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Customer Scoreboard

Posted by Blake Howard on May 8, 2012 Share

In last month's Creative Mornings Dwain Cox spoke about the power of simply listening and being helpful, something most designers need to hear and something BRANDS need to live out.

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Changing The Game

Posted by Blake Howard on May 1, 2012 Share

"Innovation" is a popular word in business & branding today. Despite its seemingly trendy status, did you know it helped us win World War II?

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"Sounds awesome. I'll check it out! Thanks Matt."

- Blake Howard

New Work: Children’s Healthcare of Atlanta

Posted by Blake Howard on April 24, 2012 Share

Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.

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"@Britney- Why do you wish we'd chosen a typeface different feeling than the original? One key in a rebrand is measuring any current equity or recognition in the mark. Recognition..."

- Blake

Branding Trends

Posted by Blake Howard on April 10, 2012 Share

How should trends be considered when it comes to a brand's identity? Fads come and go with the wind but is there a place for fashionable and relevance in the world of brands?

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"Fantastic post. I think, as designers, we often forget to take a step back and ask what we are designing for. What is the reason for the design, and then..."

- Eric Beatty

The Death of Quality

Posted by Blake Howard on April 3, 2012 Share

Our social society is changing us. Instant is the new norm, waiting now yesterday's tyranny. Is speed now the leading value of our day with finding beauty in the process slowly becoming a thing of the past?

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"Marty's concept is pretty gripping, but perfect? What about honest? Perfection is a consumeristic idol, I don't know that it exists."

- Stæven Frey

“Ted For The Rest of Us”

Posted by Blake Howard on March 27, 2012 Share

We are honored to be the organizers of the Atlanta Chapter of Creative Mornings, a free monthly lecture series for creative types with now over 22 chapters world wide.

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"All of the talks are posted on CreativeMornings.com - Look for the Atlanta Chapter"

- Craig Johnson

New Work: Ripple

Posted by Blake Howard on March 20, 2012 Share

There's nothing worse than complex I.T. talk. Businesses need simple I.T. solutions that put "Humans first". With that sentiment in mind we helped develop this new brand identity.

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"Mad props - beautifully highlights the human aspect. And the color! Yay! All we need is another blue IT company... *groan. You guys are so inspiring."

- Jess Hutton

A Logo Won’t Do It All

Posted by Blake Howard on March 13, 2012 Share

A great brand mark isn't about the actual mark itself but about how you use it, how it's applied, how it's lived out.

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"[...] Reads: A Logo Won’t Do It All, How One Second Could Cost Amazon $1.6 Billion in [...]"

- Monday Quick Links | HEY LAURENT VOANH IS HERE

Rules & Regulations

Posted by Blake Howard on March 6, 2012 Share

The rate at which brands succeed and fail in today's ever-changing society is mind blowing. With our fast-paced evolving world, How do brands find new ways to respond accordingly?

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"Great article and points. Some seem to think the brand standards doc is meant to be rigid and remove all areas for sway. I'm of your thought. It should be..."

- Joseph Szala