Posted by Becky on May 9, 2013
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For those of us who interact with our brands day in and day out, the consistency often urged to us can feel confined, maybe even boring. Is there even a point to it all?
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Posted by Becky on April 11, 2013
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A tagline can say a lot about its brand. Whether it captures the brand's personality, positioning, or distinguishes it from its competitors, it can say what the logo can't. So what makes a great one?
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Posted by Becky on March 14, 2013
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"The Waffle Palace" shows us what can happen when a brand takes on a life of its own, and how its leadership embraced it.
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Posted by Becky on February 14, 2013
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Some brands like McDonald's have paved the way in the realm of brand global expansion. But can every brand make the leap seamlessly?
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Posted by Becky on January 10, 2013
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I grew up using Kodak film in my retro 35MM camera. In the early 90s (and for one hundred years prior), one would have never guessed the Kodak brand would be fighting for its life. Is its newest move a risk to established brand equity, or a desperate move that might ensure its survival?
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Posted by Becky on December 13, 2012
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This time of year I spend a lot of time on Etsy.com, my favorite place for holiday shopping. I love handmade goods, and Etsy is this wonderful world of little brands from all over the globe. What's interesting is that branding principles apply the same here as they do to a multi-million dollar corporation.
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Posted by Becky on November 8, 2012
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I am a regular within the Martha Stewart empire. It's only been recently, however, that I've realized the depth of her brand and what it is about it that draws me to it so often.
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Posted by Becky on October 24, 2012
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Most of us work with a brand we interact with day in and day out. There can come a point when--dare we say it--it may begin to feel repetitive. Maybe even a little boring. But is that bad?
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Posted by Becky on October 11, 2012
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The shocking use of pink in the NFL does more than capture our attention weekly during the month of October. It teaches us about effective branding.
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Posted by Becky on September 13, 2012
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Millions of companies and individuals felt the pain of a GoDaddy.com downed server this past weekend. What can we learn about operational excellence and our own brands from it?
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1 Comment See all
"This is so good Becky! So many internal teams like to do what they please, without thinking about the bigger picture. No matter who you are, or what you do,..."
- Jonathan