New Work: NTMA

Posted by Alvin Diec on February 2, 2012 Share

While the widespread notion has been that American manufacturing is in decline, the thousands working in this industry prove otherwise as it actually strives to grow. We worked with the NTMA to help change this perception.

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"Great work with NTMA. I would really like to see the same thing happen with NIST/MEP (National Institute of Standards and Technology/Manufacturing Extension Partnership) they could really use a..."

- Jake Bartholomew

Hold Steady

Posted by Alvin Diec on January 19, 2012 Share

In the midst of the constant change of today, there’s something nice about witnessing a truly timeless mark.

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"It is so great to see Americans interested in American cars again! I've been loving the Ford commercials lately where they have that lo-fi old "Have you driven a Ford..."

- C_Rocka

Artisanal Abyss

Posted by Alvin Diec on January 12, 2012 Share

How a word that once stood for honesty, craft, and quality lost its meaning.

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"Great read, Alvin. Yesterday I was remarking on how easy "All Natural" is thrown around with fast food now. Artisan is definitely up there now. What words will they think..."

- Tim

The Year of Heritage Web Formats

Posted by Alvin Diec on December 29, 2011 Share

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"With the advent of data limits on mobile plans / isp's, I'm looking at all text/emoji everything in 2k12. #2k12 #dotbiz"

- Travis Ekmark

A Sense of Place

Posted by Alvin Diec on December 22, 2011 Share

Where’s the fun in having access to everything, everywhere?

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"@Todd That's awesome you mentioned New Glarus because the one time I visited Madison I had the Spotted Cow and still remember it to this day."

- Alvin Diec

Love What You Do

Posted by Alvin Diec on December 15, 2011 Share

“It’s not about doing what you love, but loving what you do. Love what you do, be really good at it, and success will find you.”

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"@JohnRiley not sure, but keep checking http://vimeo.com/atlantacm and follow @Atlanta_CM on twitter for updates. —alvin"

- Alvin Diec

A Common Cause

Posted by Alvin Diec on December 1, 2011 Share

Last week on Black Friday, Patagonia placed a full-page ad in the New York Times telling consumers: “DON’T BUY THIS JACKET.” It’s not often you see that from a retailer, and in our age of greenwashing, this environmental appeal surely raised some eyebrows.

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"I love this. Makes me want to take the pledge and support their company."

- Bryan Johnson

Statement of Beliefs #6

Posted by Alvin Diec on November 22, 2011 Share

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"Everyone has a flag here at Matchstic. Literally!"

- pattie

O is for

Posted by Alvin Diec on November 3, 2011 Share

Don’t make it too easy for your customers. Keep them intrigued, make them work.

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""If it’s good, and they continue to keep it real, I think they’ll end up with a sustainable business centered around what they love to do." - A. Diec, "Thoughts..."

- Travis Ekmark

Sheer Pleasure

Posted by Alvin Diec on October 20, 2011 Share

In the business of brand identity, the question of “real value” comes up quite a bit. What is good design worth?

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"Interesting post. Perhaps this is why clients want to have input? So they feel that they can contribute to the "profits yet to come.""

- Rachel