Your brand can be positioned by finding the intersection of three core elements.
Defining your brand position can be a complex process and incredibly hard to implement. So you don’t want to undergo the process of acquiring that position in the customer’s mind if you aren’t sure it’s the right position that will tie back to the business plan and the bottom line.
The heart of defining your brand position is finding the intersection of three elements
- The real passion your organization has for the products you produce or services you deliver.
- The value your customers already perceive in the brand.
- The white space in the market that no competitor owns.
Once you fine a clear intersection of all of those elements and build it into everything you do and how you communicate who you are, you are on the road to owning that brand position in the market.