In a world where we are bombarded by thousands of brands, how do you make your company stand out?
One area that is often overlooked is photography. Most companies understand that stock photography is not unique or distinguished in any way. But why else do we need to spend time, money and energy in custom photography?
Probably the most important and fundamental reason is authenticity. People want to hear a true story. They want to connect with a human, not an organization. People resonate with other people. It’s community, it’s life.
At the end of the day, having a photo shoot of your real employees in your actual space is authentic. Even if it might take longer to achieve the final product, at the end of the day your brand will be real, living and unique.
Photo from one of our latest rebrands, DeMoss public relations. Photo Credit: The talented Ben Rollins. Check out his work here.