5 Senses: Sound

by admin    September 16, 2013

There are a number of ways to communicate a brand’s personality; the look, the smell, the feel, the taste, the sound. In other words, all five senses. This is what we call brand identity. We associate one ore more of these senses with every good brand. Over time, they become what are called signature cues. That […]

sound

There are a number of ways to communicate a brand’s personality; the look, the smell, the feel, the taste, the sound. In other words, all five senses. This is what we call brand identity. We associate one ore more of these senses with every good brand. Over time, they become what are called signature cues. That “sound” or that “feel” become indelibly linked to that “brand” and cultivate an affection for its personality.

Over the next few weeks we’ll try to curate a few brands that we think are recognized for primarily one of each sense and why. This week, Sound.

Zappos.com
They sell shoes but they have a certain sound or voice. After buying some new kicks online you would expect an email confirmation of your order to be nothing more than a receipt. Zappos on the other hand takes that opportunity and says…

Hi John!

Ooh… You like us! You really like us! Thanks for placing an order on Zappos.com! We couldn’t be happier about this (unless, of course, there were ice cream involved). At any rate, all the details of your order are below.

Give us a ring if you have any questions…

XOXO,
Zappos.com

 

The Onion
It’s to be expected that a op-ed news organization would try to build recognition around the way it reports the news. However, The Onion is satirical journalism at it’s best. The stories and headlines sound ridiculous on purpose. Its readership loves it and comes to expect it. Headlines like…

NASA: Voyager-1 Has Officially Carried Remains Of Joan Crawford Outside Solar System

Washington’s Hobby Lobby Lobbies To Strengthen Hobbies
‘We’ll Lobby For Hobbies All The Way To Abu Dhabi,’ Says Lobby Rep Robbie Stobby.

 

Richard Photo Lab
Ok, a shameless plug for our own work but then it is our blog. Richard Photo Lab is a small shop over on the west coast. They’ve got an enthusiastic fan base including many of the who’s who of photography who really love what Richard does with their photos. The shop also has a personality, expressed in the way it talks. Their most recent ads are written as “love letters” from Richard…

“I only have eyes for you. Love Richard”

“If only you could see what I see when I look at your photos. I miss you. Love Richard”

“Let’s develop a relationship. Love Richard”

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