The future of interaction design and user experience.
This is a fascinating video from Bassett & Partners that offers insights from the best in the industry on the future of interaction design. It’s inspiring for anyone but most of all designers as we try to set the stage for the best user experiences. It stresses the importance of designing around patterns of desired outcomes and behaviors as opposed to moving a user through one choreographed movement that they almost never follow. You can only set the stage and not always foresee what will happen.