Richard Photo LabPosted by Jonathan Lawrence on January 11, 2013 Share
This past year we had the privilege to work with Richard Photo Lab. Richard is a quality-obsessed photography lab in Hollywood, California, known for their great degree of care with image processing, scanning and handling – they sweat the details of each and every frame.
Our challenge, was to sweat the detail as well, and communicate the heart of a photo lab that takes no shortcuts. The photography lab industry is a dying art, few do it well, but Richard is known as one of the best in the nation. To inspire our design, we looked back to the heydays of film – From the logo to the website, our work was inspired by old film slides and packaging. We really wanted to capture what it means to craft a photo, to take the time to really do it right, and to relish in the details and imperfections that make a real photograph beautiful.
The folks at Richard Photo Lab truly love their work, and it shows. From the new website and packaging tape, to the use of the color orange, we wanted to capture and communicate the craftsmanship and human artistry of this amazing company. Richard’s careful attention to detail was carefully brought to life in every aspect of the new brand. The deep intentionality that goes into every scan and print – the stages, the tools, the materials, the paper, the chemicals, the details, the scanners, and the craft is front and center. The artisans at Richard are the heroes.