The opportunity to say less forces you to only say what is most important.
It’s no secret that your website is increasingly viewed on a mobile device and we are now designing websites not only focusing on responsive web design, but we start with designing for mobile first, then for tablets, then for laptops/desktops.
This shift in designing for mobile first does wonders for one’s brand strategy because it forces you to condense your content and messaging down to only that which is most important. When designing for desktops & laptops, it is tempting to try and say way more than is critical, but that’s not an option any more.
When determining content for the mobile version of your website, ask yourself the following questions:
- What do we do best?
- What makes us different?
- Who are we talking to?
- What value do we offer?
- Why should anyone care?
Coincidentally, those are the same core branding questions that can define the strategy for all of your communications.
Thanks to Jonathan for the blog graphic.