Happy Christmas!!!

Posted by Jonathan Lawrence on December 21, 2012 Share

Sending some holiday cheer your way with these Christmas GIFs!

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"Love it. fun and festive...and reinventing old school."

- Brenton Smith

Artistic Crisis

Posted by Jason on December 20, 2012 Share

It happens. You will get to a place where you can't accept what you are doing any more. You fall short of yourself.

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Sonic Branding

Posted by Craig Johnson on December 19, 2012 Share

Sound is the next frontier for brands. It's another way to build a deeper experience for your customers and a bigger barrier for the competition.

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"From the design of a potato chip to produce the best "crunch" to the engineering of a spray nozzle to produce the most "on-brand" sound experience from a deodorant can,..."

- iV

Legomania

Posted by Blake Howard on December 18, 2012 Share

The Lego brand is a powerhouse in the children’s toy market. How have they found a way to sell plastic blocks for 10x the price of their closest competitor and still control 70% of the market?

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"[...] Blake Howard, Branding Blog | Thoughts From A Brand Identity House | Matchstic – December 18, 2012 at 05:00AM Share this:EmailTwitterFacebookGoogle [...]"

- Reading – Legomania | Ben Carter

Matchstic Internship

Posted by John Bowles on December 17, 2012 Share

THREE WEEKS LEFT!!!

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How’s Your Brand Feeling?

Posted by Jonathan Lawrence on December 14, 2012 Share

With the change in seasons, there's a good chance that you (just like most of us here at the office) have felt a little under the weather lately.

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Etsy: The Wonderful World of Microbrands

Posted by Becky on December 13, 2012 Share

This time of year I spend a lot of time on Etsy.com, my favorite place for holiday shopping. I love handmade goods, and Etsy is this wonderful world of little brands from all over the globe. What's interesting is that branding principles apply the same here as they do to a multi-million dollar corporation.

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Comcast: a complete branding mess

Posted by Craig Johnson on December 12, 2012 Share

Comcast shows us that even the biggest of companies make brand messes.

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"I wonder if this, and the hairiness of customer service with them, corresponds to the same reality."

- Jordan Mogck

In Service to the Brand

Posted by Blake Howard on December 11, 2012 Share

Should branding be sacred and solid or fluid and flexible?

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"Flexible identities are beautiful, well thought out, and playful. It is one of the best ways of showing creativity in a company, if it is done correctly. One of my..."

- Eric Beatty

Matchstic Internship

Posted by John Bowles on December 10, 2012 Share

FOUR WEEKS LEFT!!!

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