Happy Christmas!!!

by Jonathan Lawrence    December 21, 2012

Sending some holiday cheer your way with these Christmas GIFs!

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Artistic Crisis

by Jason Orme    December 20, 2012

It happens. You will get to a place where you can’t accept what you are doing any more. You fall short of yourself.

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Sonic Branding

by Craig Johnson    December 19, 2012

Sound is the next frontier for brands. It’s another way to build a deeper experience for your customers and a bigger barrier for the competition.

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by Blake Howard    December 18, 2012

The Lego brand is a powerhouse in the children’s toy market. How have they found a way to sell plastic blocks for 10x the price of their closest competitor and still control 70% of the market?

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Matchstic Internship

by Admin    December 17, 2012


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How's Your Brand Feeling?

by Jonathan Lawrence    December 14, 2012

With the change in seasons, there’s a good chance that you (just like most of us here at the office) have felt a little under the weather lately.

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Etsy: The Wonderful World of Microbrands

by Becky O'Mara    December 13, 2012

This time of year I spend a lot of time on Etsy.com, my favorite place for holiday shopping. I love handmade goods, and Etsy is this wonderful world of little brands from all over the globe. What’s interesting is that branding principles apply the same here as they do to a multi-million dollar corporation.

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Comcast: a complete branding mess

by Craig Johnson    December 12, 2012

Comcast shows us that even the biggest of companies make brand messes.

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In Service to the Brand

by Blake Howard    December 11, 2012

Should branding be sacred and solid or fluid and flexible?

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Matchstic Internship

by Admin    December 10, 2012


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