Strategy Needs CreativityPosted by Jonathan Lawrence on November 16, 2012 Share
If you have any desire for your brand to be different, creativity is important. Creativity views things in a different way. It challenges the standard and expands what is "accepted." It produces interesting and unexpected results. It sheds new light on an old idea. If not for creativity, we'd all be the same.
- Form & Function
- How & Why
- Style & Substance