Strategy Needs Creativity

by Jonathan Lawrence    November 16, 2012

Creativity needs strategy.

If you have any desire for your brand to be different, creativity is important. Creativity views things in a different way. It challenges the standard and expands what is “accepted.” It produces interesting and unexpected results. It sheds new light on an old idea. If not for creativity, we’d all be the same.

  • Form & Function
  • How & Why
  • Style & Substance

Creativity isn’t the answer to your branding problem, but it’s half of the equation. Creativity is strategy’s right hand man, and for your brand to be effective, the two must work in harmony.

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