Posted by Craig Johnson on October 31, 2012
New and improved is so tempting, but strong brands are like broken records.
Posted by Blake Howard on October 30, 2012
Nearly 90% of the world's population use mobile phones. Holy. Cow.
"We have a client who has spent the last year, and a lot of money, developing an "app" just because he thinks it's cool and might help attract angel investors...."
- John Furgurson
Posted by John Bowles on October 29, 2012
Trust is earned with honesty, though better sooner than later.
"Great post John, I remember the first time that I sat in the office of Matchstic and heard the honesty speech from Blake, it just made sense. As professionals we..."
- Eric Beatty
Posted by Jonathan Lawrence on October 26, 2012
Digging through the creative process.
Posted by Christina Ketmayura on October 25, 2012
Branding Should Be Transparent
"Thank you for taking the time to make sure your content is properly written, formatted and easy to understand. I’m impressed with your writing quality."
- Design PCB
Posted by Becky on October 24, 2012
Most of us work with a brand we interact with day in and day out. There can come a point when--dare we say it--it may begin to feel repetitive. Maybe even a little boring. But is that bad?
Posted by Blake Howard on October 23, 2012
A world without symbols would be a confusing and boring place.
"[...] By Blake Howard, Branding Blog | Thoughts From A Brand Identity House | Matchstic – October 23, 2012 at 06:00AM [...]"
- Reading – Louder Than Words | Ben Carter
Posted by John Bowles on October 22, 2012
It's either them, me or us?
Posted by Jonathan Lawrence on October 19, 2012
The Design/Marketing relationship.
Posted by Jason on October 18, 2012
Sponsorships are risky. Supporting a worthwhile endeavor is not.
"Great article on current topics. I was wondering this exact thing about Lance and LIVESTRONG. When you pull on a sponsorship you really are gambling. Both in the sense of..."