Strong Brands. Broken Records.

Posted by Craig Johnson on October 31, 2012 Share

New and improved is so tempting, but strong brands are like broken records.

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Branding on the Go

Posted by Blake Howard on October 30, 2012 Share

Nearly 90% of the world's population use mobile phones. Holy. Cow.

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"We have a client who has spent the last year, and a lot of money, developing an "app" just because he thinks it's cool and might help attract angel investors...."

- John Furgurson

Hard – Easy / Easy – Hard

Posted by John Bowles on October 29, 2012 Share

Trust is earned with honesty, though better sooner than later.

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"Great post John, I remember the first time that I sat in the office of Matchstic and heard the honesty speech from Blake, it just made sense. As professionals we..."

- Eric Beatty

The Unexpected

Posted by Jonathan Lawrence on October 26, 2012 Share

Digging through the creative process.

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The Truth

Posted by Christina Ketmayura on October 25, 2012 Share

Branding Should Be Transparent

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"Thank you for taking the time to make sure your content is properly written, formatted and easy to understand. I’m impressed with your writing quality."

- Design PCB

When Repetition is Not Boring

Posted by Becky on October 24, 2012 Share

Most of us work with a brand we interact with day in and day out. There can come a point when--dare we say it--it may begin to feel repetitive. Maybe even a little boring. But is that bad?

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Louder Than Words

Posted by Blake Howard on October 23, 2012 Share

A world without symbols would be a confusing and boring place.

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"[...] By Blake Howard, Branding Blog | Thoughts From A Brand Identity House | Matchstic – October 23, 2012 at 06:00AM [...]"

- Reading – Louder Than Words | Ben Carter

Who’s Responsible?

Posted by John Bowles on October 22, 2012 Share

It's either them, me or us?

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Clarity Creates Quality

Posted by Jonathan Lawrence on October 19, 2012 Share

The Design/Marketing relationship.

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Endorsement Cycle

Posted by Jason on October 18, 2012 Share

Sponsorships are risky. Supporting a worthwhile endeavor is not.

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"Great article on current topics. I was wondering this exact thing about Lance and LIVESTRONG. When you pull on a sponsorship you really are gambling. Both in the sense of..."

- Eric Beatty