2012 July | Branding Blog | Thoughts From A Brand Identity House

Emblemetric Trends

Posted by Blake Howard on July 31, 2012 Share

Trends come and go. They are kind of like sharks, you don’t really have to worry about them until they nibble your toe. The same goes for designing a brand’s identity. They shouldn’t be built on trends but they shouldn't be ignored either.

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Find Your Greatness

Posted by John Bowles on July 30, 2012 Share

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"Bo still doesn't know, hockey."

- Wayne Gretzky

Designing Team USA

Posted by Jonathan Lawrence on July 27, 2012 Share

Fast, sustainable, powerful, flexible, innovative – these are qualities that America stands for.

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"Here's a little more info on this topic adding to the pot...from the designer's POV. http://darrincrescenzi.com/work/team_usa_uniforms/"

- Chris S.

Do we just draw?

Posted by Christina Ketmayura on July 26, 2012 Share

What brand identity firms really get paid to do.

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"This is perfect. This just enforces everything that I have learned in the past few years, branding isn't about design, it is about creating a voice for the company. Branding..."

- Eric Beatty

Rivers and Lakes

Posted by Craig Johnson on July 25, 2012 Share

What a client taught me about rivers, lakes and branding.

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"If you were near Austin and didn't stop by, then shame on you, my friend. Shame."

- Spike

Clear, simple, iconic.

Posted by Christina Ketmayura on July 24, 2012 Share

"If it looks like hard work you're not working hard enough."

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"solid reminder, thanks!"

- Marcus Williamson

Wabi-sabi

Posted by John Bowles on July 23, 2012 Share

Finding beauty in the imperfections.

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"Great post, John!"

- Nick DeVore

Banking on Rivers

Posted by Jason on July 20, 2012 Share

Strengths when used inappropriately, can simply become an escape strategy.

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"Phenomenal post, Jason! Great insight..."

- Scott Fuller

Personal Brands & The Food Network

Posted by Becky on July 19, 2012 Share

One of the most concentrated places I see successful personal brands is on the Food Network. What can we learn from successful food personalities like Paula Deen, Giada De Laurentis, and Bobby Flay, and what makes them each (and maybe us) a star?