Follow the $$$

Posted by John Bowles on April 30, 2012 Share

Great map showing how the majority of house hold brands are actually held by ten global brands.

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"Interesting brand family tree, John. Thanks for the post!"

- Ritch Brandon

Visual Hammer

Posted by John Bowles on April 27, 2012 Share

New eBook by brand strategist Laura Ries. Design by Matchstic.

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"Wow! Quite an endorsement of your work given the author and the topic of the book. It's downloading to my iPad as I type."

- Ritch Brandon

A New Perspective

Posted by Christina Ketmayura on April 26, 2012 Share

A peek into the Matchstic work culture.

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Stop Branding Everything

Posted by Craig Johnson on April 25, 2012 Share

Just because you are doing something new, doesn't mean it should have it's own logo, tagline, and website.

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New Work: Children’s Healthcare of Atlanta

Posted by Blake Howard on April 24, 2012 Share

Helping rebrand one of the largest pediatric systems in the country, like Children's Healthcare of Atlanta, is an honor.

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"Nicely done. As a long-time resident of ATL, I've seen Children's become a significant brand in the healthcare marketplace. It's nice to see the brand evolve and become more sophisticated..."

- Michael Stewart

Realness.

Posted by Dustin Britt on April 23, 2012 Share

Tigers, army men & puppies. Lessons I learned this past week from the sensei's of selling creative ideas.

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Ten Questions with Christina

Posted by admin on April 20, 2012 Share

Meet Christina Yoo, the newest member of the Matchstic family. A native to Jacksonville, Florida, Christina brings with her an obsession with colors, lines and patterns and a love for Korean food recipes.

 

 

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"reppin' J-ville and awesomeness."

- Jonathan

User Interface Typography

Posted by admin on April 19, 2012 Share

As more people use electronic devices as primary sources of reading, type design for user interfaces continues to gain significance.

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"Dear Helvetica,

Why is your kerning table so wack?

// S"

- staci

Request for Interview

Posted by Craig Johnson on April 18, 2012 Share

Buying branding services can be a difficult task and it's often gone about the wrong way.

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Creative (Innovative) Mornings

Posted by Jason on April 17, 2012 Share

I am really looking forward to hearing from the head of Chick-fil-A Innovation at this month's Atlanta Creative Mornings.

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"[...] an awesome article on Smashing Magazine, learned about the next Creative Mornings event thanks to Matchstic’s Blog, brought myself up to date with Abovegroup Ogilvy’s projects (check out this..."

- Tuesday Morning | The {Ayrïd Chandler} Blog