ATL LUV
For months I have been hearing Atlantans share their excitement about Southwest Airlines coming to Atlanta's Hartsfield-Jackson airport. Targeted commercials have been running – building up to the appropriate Valentine's week official launch (Southwest has a long marketing history with the word ‘LOVE').
Its rare that a brand's reputation so precedes itself that customers are anticipating its arrival into their market. I can't remember the last time I heard so many people excited about a new brand emerging into a region.
I love Delta, and am proud that Delta calls Atlanta home.
But Southwest is certainly distinct and will no doubt give me pause before I book my next trip. And from the sound of it, a lot of Atlantans are thinking the same.
Flash Mob @ Atlanta's Hartsfield-Jackson airport this week:
3 Comments
"SOOO excited Southwest has made a spot for themselves at the ATL hub. I've always enjoyed their reasonably priced tickets, free checked bags, annnnd they have an excellent point system."
- C_Rocka
"With Delta's flights always delayed or having other problems, fairs skyrocketing, and many other gripes.. i think Southwest is going to make a killing here."
- Joseph Szala
"[...] at companies like Apple, Zappos, Southwest, or Chick-fil-A. There is nothing magical about the ideation, construction, or verbal cadence with [...]"
- ‘Tis Thy Good Name | Branding Blog | Thoughts From A Brand Identity House | Matchstic