Don’t Quit the Concept

Posted by Craig Johnson on February 29, 2012 Share

Once you have a core look and feel, you have reached the beginning, not the end.

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"@Cory - Have you ever noticed you look like Mister Rogers?"

- Blake

A Common Thread

Posted by Blake Howard on February 28, 2012 Share

I never design a building before I’ve seen the site and met the people who will be using it. — Frank Lloyd Wright

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Trail Mark

Posted by John Bowles on February 27, 2012 Share

This is a logo.

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A (Very) Brief History of Typography and Content

Posted by admin on February 24, 2012 Share

Designers provide a pathway through sentences by gathering letters into words, breaking up text into pieces, and offering shortcuts through lots of information. Here is a brief explanation of how interpretation and organization of information has changed over time.

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"Thanks for the post. It's good to have such a comprehensive history summed up in so concise an article. Also, great choice of pic."

- Charlton

Teach Me How To Rebrand

Posted by Jason on February 23, 2012 Share

Thanks to all you special people out there who call yourselves teachers and teach well.

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Sense of Place

Posted by Craig Johnson on February 22, 2012 Share

I love to see a brand built around a sense of location.

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"I just got tears in my eyes when I read the old ATL tagline and saw the tee. It's so good. We have to get some printed!"

- Cory McCollum

‘Tis Thy Good Name

Posted by Blake Howard on February 21, 2012 Share

"Good name in man and woman, dear my lord, Is the immediate jewel of their souls. Who steals my purse steals trash; 'tis something, nothing; 'Twas mine, 'tis his, and has been slave to thousands; But he that filches from me my good name Robs me of that which not enriches him, And makes me poor indeed." - Othello Act 3, scene 3, 155–161

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"Thanks for the kind words Scott. Great thoughts as well Matt. That is an interesting observation about the open vowels. What a great coincidence that I choose those examples!"

- Blake Howard

Gridz

Posted by John Bowles on February 20, 2012 Share

“Grids don't make dull layouts – designers do.” - Timothy Samara

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"Great blog! I always start a project out by lying out a grid."

- C_Rocka

ATL LUV

Posted by Dustin Britt on February 17, 2012 Share

Cattle calls, cheap fares, and loads of personality bring more than just a new airline to Atlanta.

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"[...] at companies like Apple, Zappos, Southwest, or Chick-fil-A. There is nothing magical about the ideation, construction, or verbal cadence with [...]"

- ‘Tis Thy Good Name | Branding Blog | Thoughts From A Brand Identity House | Matchstic

2 + 3 = 10?

Posted by admin on February 16, 2012 Share

In a collaborative environment there lies an amazing opportunity to take ideas to a level that is not possible when working alone. 

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