Every great brand needs to stop and take time to work on the business, not just for the business. Here's a peak into a Matchstic work day the team had last week, and what a similar day can do for your business.

Things tend to stay pretty busy around here. When this happens, things like our own design work–business cards, note cards, Tshirts and the like–fall to the bottom of our ‘To Do" lists. Last Friday, the Matchstic team stepped away from our regular work schedule to work on our own brand. Different than a typical retreat day, we focused on actually getting things done. The things that often feel like low priority but aren't. Every team has them. This was a day for us to move those things forward.

While your Internal Team Work Days may not include designing business cards or Tshirts, the principles of working on your brand instead of for your brand translate into any industry.

Here are the things Brand Work Days can do:

Inspire team members to express themselves. For us, it's always fun when we get to think about we express ourselves and the Matchstic brand. We get to think differently and exercise our creativity in fun, more personal ways. No matter what your industry, find ways to inspire your team members to express themselves and their unique point of view. It can be just the thing that reminds them why they do what they do.

Build team synergy. We are a team of people that like to be around one another. To get to spend a day collaborating, dreaming, sharing meals makes for a great day.

Streamline processes and make internal work flow easier. There is such value in stepping back and looking at how the day-to-day work of a team gets done. Add in team discussion, and suddenly people feel heard, the ‘grind' of how things get done is exposed, and processes get better.

When there is so much to do, it can be hard to find the time and then justify stepping away to work on what most think "doesn't make us money". However, taking care of your brand perception — to your clients, your employees, and the general public — is an investment that always pays off, be it weeks, months, or years down the road.

Back to Blog