What does your brand enable us to do?

Most would consider Apple and Google to be two of the most influential tech brands in the world. Interestingly their current ad campaigns are less about tech and more about being human. Whether its Google's Chrome "software demo" involving journal like emails from a father to a daughter or Apples "product demo" of a little boy reading a children's book on an iPad. Both are remarkably human. What you would expect from a Hallmark commercial, not a piece of software. Unlike Dell, HP or Microsoft, neither of them are rattling off browser features, graphics cards, no fine print or even a price. They are simple, approachable, un-tech and in some ways un-branded. Less about what their product has and more about what their product enables. They are both normalizing technology in everyday life. Making a computer simple enough for a child to use and writing an email like writing in a journal. Both are connecting their products to the enrichment of everyday life.

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