Only One iPad, please

by Admin    September 30, 2011

Comparisons will always be made between brands. Pepsi is sweeter thank Coke. A BMW drives better than a Lexus. Labs are better dogs than Golden Retrievers. So why shouldn’t the new Kindle be compared with the iPad? And why all the fuss about them not being…the same?

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It Was a Pretty Good Experience

by Admin    September 29, 2011

Last week I placed an order for the first time on Blurb, that hot print-on-demand online self-publishing service. My first impression: it’s a real book.

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Choosing a Brand Name

by Craig Johnson    September 28, 2011

Choosing a name for your business or product is one of the most difficult decisions to make. And it’s important to not get caught up in the emotion of it all.

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Getting Things Done

by Becky O'Mara    September 27, 2011

Every great brand needs to stop and take time to work on the business, not just for the business. Here’s a peak into a Matchstic work day the team had last week, and what a similar day can do for your business.

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Enable Us

by Admin    September 26, 2011

What does your brand enable us to do?

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Generation of Skeptics

by Admin    September 23, 2011

In an age where advertising is generally considered the background noise you fast forward on your DVR – marketers everywhere are struggling with one glaring consumer need: believability.

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Citizen Brand

by Admin    September 22, 2011

Commercial brands don’t exist in a vacuum. Their products and processes affect peoples and places. And under the slightest scrutiny, most producers fall short of being model citizens.

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An Analog Suprise

by Admin    September 21, 2011

Recently A Bryan Photo paid us a day long visit to photograph our new office and our team so that we could add some photo updates to our current website.

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NetFlix: Big Change, Big Gain?

by Blake Howard    September 20, 2011

In the quick changing world of today every business is faced with a decision: Innovate or Die. Netflix has preemptively chosen the former, to risk it’s core business for the sake of survival.

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APPP

by Admin    September 19, 2011

Matthias Poehm is the official “Anti PowerPoint Party” (APPP) candidate running in the upcoming Swiss parliamentary elections.

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