What is our business?

by Craig Johnson    August 31, 2011

“Success always obsoletes the very behavior that achieved it.” – Peter Drucker

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Crossing All Departments

by Blake Howard    August 30, 2011

Branding is one of the few investments that business owners and organizations can make that crosses all departments and all constituencies company wide.

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Letterpress

by Admin    August 28, 2011

Inspirational video on the craft and beauty of letterpress.

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Good Branding is Good Business

by Admin    August 26, 2011

A lot of business people think branding is an illegitimate item on the balance sheet. “Is it really effective?” “But we’re a business, not a studio.” “We’re not Apple.”

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Of Purity and Profit

by Admin    August 25, 2011

Volkswagen has had brushes with extinction in the past, so it made a Camry. Which begs the question: is it possible for a company to grow while maintaining some semblance of brand purity?

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Competitive Advantage

by Craig Johnson    August 24, 2011

Your company’s brand identity may stand tall on its own, but does it help you compete in the marketplace?

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3 Helpful Field Tests

by Blake Howard    August 23, 2011

In the world of verbals & visuals, subjectivity reigns. So how, in a discipline filled with varying opinions, do you know for sure something will work? We call them field tests.

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The King is Dead

by Admin    August 22, 2011

Burger King dethrones it’s mascot in hopes of attracting a more enlightened market.

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Hype vs Heart

by Admin    August 19, 2011

There’s been a lot of hype surrounding the Abercrombie & Fitch move this week – paying to keep someone from portraying the wrong brand image. And despite all the hype – its brought up a good question – how much control does any brand actually have over its image?

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Be Present

by Admin    August 18, 2011

We have recently wrapped up the first phase of design work for the 2011 Catalyst East Coast conference.

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