What is our business?

Posted by Craig Johnson on August 31, 2011 Share

“Success always obsoletes the very behavior that achieved it.” - Peter Drucker

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"[...] week I wrote about Peter Drucker posing the question “What is our business?” This post is similar, but from quite a different source.  In Alice in Wonderland, Alice [...]"

- Who in the world are we? | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Crossing All Departments

Posted by Blake Howard on August 30, 2011 Share

Branding is one of the few investments that business owners and organizations can make that crosses all departments and all constituencies company wide.

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"Very well said; I wish I could have articulated this so succinctly 12 months ago."

- Allen Taylor

Letterpress

Posted by John Bowles on August 28, 2011 Share

Inspirational video on the craft and beauty of letterpress.

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Good Branding is Good Business

Posted by Dustin Britt on August 26, 2011 Share

A lot of business people think branding is an illegitimate item on the balance sheet. "Is it really effective?" "But we're a business, not a studio." "We're not Apple."

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Of Purity and Profit

Posted by admin on August 25, 2011 Share

Volkswagen has had brushes with extinction in the past, so it made a Camry. Which begs the question: is it possible for a company to grow while maintaining some semblance of brand purity?

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"It's interesting reading comments on this from a US point of view.

It's worth noting that in the UK (where I live), and Europe VW sells a much larger range of..."

- Algernon Carruthers

Competitive Advantage

Posted by Craig Johnson on August 24, 2011 Share

Your company's brand identity may stand tall on its own, but does it help you compete in the marketplace?

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3 Helpful Field Tests

Posted by Blake Howard on August 23, 2011 Share

In the world of verbals & visuals, subjectivity reigns. So how, in a discipline filled with varying opinions, do you know for sure something will work? We call them field tests.

Photo by Zach Klein via Flickr

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"Great insight Blake! The Starbucks example really pulled it all together for me! :)"

- Stephen Waugh

The King is Dead

Posted by John Bowles on August 22, 2011 Share

Burger King dethrones it's mascot in hopes of attracting a more enlightened market.

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"[...] Thanks to the guys at Matchstic for pointing this out. I actually didn’t even realize it was a BK ad until they did. Share [...]"

- BK Kills Its King. Long Live the King. | matthew t. browning

Hype vs Heart

Posted by Dustin Britt on August 19, 2011 Share

There's been a lot of hype surrounding the Abercrombie & Fitch move this week - paying to keep someone from portraying the wrong brand image. And despite all the hype - its brought up a good question - how much control does any brand actually have over its image?

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"[...] did this in style when they embraced a user-created Facebook page as their own (rather than shutting it down, crying copyright infringement). Coke maintains brand [...]"

- Room to Breathe | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Be Present

Posted by admin on August 18, 2011 Share

We have recently wrapped up the first phase of design work for the 2011 Catalyst East Coast conference.

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"I love this. great job. Would you tell me what company printed your boxes? They are fantastic. thanks."

- mary