Earlier this year we launched a dynamic brand for a financial services firm and helped create something simple and memorable within their competitive landscape.

AcuityCFO gives emerging businesses access to a high level CFO that they couldn’t normally afford, leading them up the path to performance, confidence, and security.

Acuity had seen success in the technology financial services sector for sometime, and approached us with a desire to better clarify their value, further differentiate themselves from impeding competition, and create an engaging brand identity for future growth.

Increasing business performance can be a huge hill to climb and this mark represents that journey. We created a simple but memorable brandmark that visually represents the strategy behind the brand – the path – which differentiates AcuityCFO from the competition as well as presents value to prospects. It is a simple representation of the AcuityCFO path that serves as the strategic model & metric for all client growth.

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