Solving Social Problems with Design

Posted by Dustin Britt on July 29, 2011 Share

Design is a practice used for so much more than making something look good. Good design can take complex ideas and turn them into ideas that sink in - ideas that become practical, emotional, functional, inspirational, and action-bearing.

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"Amy, I think you bring up an important point that one's personal beliefs and integrity should take priority over money. It may make certain things more difficult, but you'll..."

- Craig Johnson

Spain in Photos

Posted by admin on July 28, 2011 Share

Two weeks ago I visited Spain. It was a really amazing experience – part vacay, part food and drink overindulgence, and part art and type nerdfest.

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Matchstic Team: Upgraded

Posted by Craig Johnson on July 27, 2011 Share

Our team has changed a good bit over the past year and it's about time we update our website accordingly.

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"I knew there had to be some ladies not pictured on the side navigation. Thanks for introducing us to these talented women!"

- C_Rocka

2 Parts to 1 Brand

Posted by Blake Howard on July 26, 2011 Share

There are two, equally important, halves of a brand to consider. Some might say one precedes the other, what's more important is bringing the two together in unified symmetry.

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"Hey, while Comcast Xfinity is a subject, I'd like to point out the lameness of the brand name Xfinity. I mean c'mon.. that name would have probably been cool..."

- Stephen Waugh

A Better Process

Posted by John Bowles on July 25, 2011 Share

I see a spectrum when it comes to creative processes. Rigid on one end and loose on the other. I think the process determines both the working relationship and the work.

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Hometown

Posted by Dustin Britt on July 22, 2011 Share

Photography, branded with craft and the American South in mind.

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"[...] Their pride in craftsmanship and the refinement of the printed photograph merge together for a true brand experience that can be seen, held and relished for years. So you..."

- An Analog Suprise | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Packaging Kills

Posted by admin on July 21, 2011 Share

How graphics can influence consumer choices.

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"It also proves that packaging doesn't alone make something cool or desired. The product itself offers something, be it in a feeling or in what it will define about..."

- Craig Johnson

Designer’s Challenge

Posted by admin on July 20, 2011 Share

Embracing the challenge of designing in a way appropriate to the specifics and distinctions of the unique context that every project confronts you with is the real test of a designer.

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"This is a great blog, it reminds all of us designers and creatives how to really embrace the 'audience.'"

- C_Rocka

Change Factors

Posted by Blake Howard on July 19, 2011 Share

We often work with organizations who need clarity on whether or not they should change their name, logo, or tagline. Here are the key factors we look for when determining if a change is needed or not.

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Posted by John Bowles on July 18, 2011 Share

After the name is decided, the logo is finalized, the website is fully developed and the new brand identity is launched, how do you stay focused?

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"We have a lot of companies that we support on an on-going basis to continue to implement the brand strategy. Others we may develop brand guidelines that they take..."

- Craig Johnson