2011 June | Branding Blog | Thoughts From A Brand Identity House

The Best Future is No Future

Posted by admin on June 30, 2011 Share

“All that effort [to recycle] has only succeeded in postponing the usual fate of products by a life cycle or two. It’s is still on its way to a landﬁll; it’s just stopping off in your house en route.”

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"Love that book, it's water proof!
Clever little idea though!"

- pattie

Alignment

Posted by Craig Johnson on June 29, 2011 Share

Building a culture where everyone lives out the brand is no easy task.

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"I fully agree with you, however I do think it is important to mention that the brand needs to be easily relateable to employees. Oftentimes companies try to undertake brand-building..."

- Kathryn

Join or Die

Posted by Blake Howard on June 28, 2011 Share

Today every marketer in America is asking the question, "How do we get people to join?"

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"This is another good post, and I think the question is more about WHY should people join? The benefit should not be for the brand, but for the customer. If..."

- Steven Ritchie

Icons

Posted by John Bowles on June 27, 2011 Share

This is a photo a friend of mine took recently in Bangkok, Thailand. It's great for so many reasons.

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Not What You Think

Posted by Dustin Britt on June 24, 2011 Share

We make a lot of assumptions about the background and meaning of brand names, and for the most part, we're right. But there are also some clever strategies behind brand names that we rarely hear about as consumers. Here are a few of my favorites:

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"Not sure this qualitifies as a misnomer, but Steve Jobs favorite fruit was an apple. So he named the company after it and his employees hated it. He gave them..."

- Blake

HOW Design Conference: 2011

Posted by admin on June 23, 2011 Share

Today, Matchstic’s own lady-designers will join Blake at the 2011 HOW Design Conference in Chicago.

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Know the Target

Posted by Craig Johnson on June 22, 2011 Share

One of the biggest mistakes that can a company can make is not defining its target audience.

You can have an incredible product.

With a great brand name.

And a clear message.

You can have a strong brand mark.

With a great website.

And amazing customer service.

But none of that matters if you don't have a clear definition of who you're talking to.

Photo from Flickr.

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Announcing: On The House 2011

Posted by Blake Howard on June 21, 2011 Share

What can be more rewarding than giving a kid in need a bike? Well, making him or her actually earn it, and that is the exact vision behind the Belt Line Bike Shop, this year's On The House recipient.