Anthology
Posted by Dustin Britt on May 27, 2011 ShareSniper vs Shotgun – criteria to consider as you take on your own branding initiative.
Layers of Design Success – designing for intuitive interaction.
The Perception Gap – bridging the gap between current and desired perceptions.
Generalist vs Specialist – the discipline of being specialized enough to provide both expertise and perspective.
Brand Champions – the difference between customers raving about the wrong message and creating champions rallied around a clarified message.
Branding vs Marketing – a recent entry from last week; how branding clarifies the function of marketing.
















2 Comments
"Have to say the Shotgun vs. Sniper was a hands-down favorite for me."
- Scott Fuller
"great work guys!"
- Tiago