by Admin    May 27, 2011

A collection of some of our favorite self-created infographics from months past.

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Ode to a Mouse

by Admin    May 26, 2011

It seems a little silly to say, but the Apple Magic Mouse may just be my favorite piece of technology in the past couple years.

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3 lessons from the new Moscow Identity

by Craig Johnson    May 25, 2011

Yesterday the story broke about a new identity for the city of Moscow, and it sparked several different thoughts on what I think we can learn from it.

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Matchstic Flags

by Jason Orme    May 24, 2011

How can you combine company culture with into a functional tool of productivity? These desk topper flags function as a symbol of our values as well as a stop light.

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Truth in Branding

by Admin    May 22, 2011

Love this poster about the progression of truth in branding. It illustrates how brand identity ideals have become less concerned with preserving brand distinctives and more about keeping up with industry trends.

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Narrowing the Field

by Admin    May 20, 2011

Branding and Marketing are often lumped together. The two are related, but quite distinct. And the order they are executed in can make an enormous difference in effectiveness of time, energy, and dollars spent.

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by Admin    May 19, 2011

Made pays tribute to artisanship by upsetting its assumptions and de facto aesthetic.

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Know Thy Customer

by Craig Johnson    May 18, 2011

Knowing your customer well and communicating the right message about your brand to them is a key component of building a smart brand strategy.

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True Meaning

by Blake Howard    May 17, 2011

Don’t work too hard explaining a logo’s meaning. Consumers don’t care and neither should you, because true meaning is only assigned with the proper time and context.

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Sick Days

by Admin    May 16, 2011

Are you worth more than your work? Thoughts on designing company culture. Just as you wouldn’t underfund or oversimplify a complex IT system that is integral to a company’s bottom line, so we shouldn’t reduce ourselves as workers to the mere physical needs of our well being. Doing so shows a lack of understanding or value of the complex nature of each.

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