Guest Post: Meet Matchstic – An Interview with Craig

by Admin    April 29, 2011

This sparks the beginning of a series of interviews between Alana and the Matchstic team.

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Limited Access

by Admin    April 28, 2011

Remember when you had to be invited to Gmail? In our time of ultra-accessibility, that’s the feeling brands need to capture.

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Brand Partnerships

by Craig Johnson    April 27, 2011

Many factors play into choosing a business to partner with, including one simple brand test.

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Banking On Loyalty

by Blake Howard    April 26, 2011

Brand Loyalty is a sought after accomplishment for all brands alike. It can be a powerful business asset, an untapped sales force, and a platform for organizational stability. But how can you really achieve it and keep it?

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Failed Investment

by Admin    April 25, 2011

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Guest Post: Vignelli-isms

by Admin    April 22, 2011

As some of you may know, I am a SCAD graduate. And during my senior year at SCAD, I was able to meet and chat with the great Massimo Vignelli.

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Brands ‘n Eggs

by Admin    April 21, 2011

A couple weeks ago we had our first Brands ‘n Eggs open house in the new office. It was a really great time. Thanks to everyone who made it out!

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Crisis of Choice

by Craig Johnson    April 20, 2011

I spent the last week in midtown Manhattan on a project, and one of the things I've enjoyed is experiencing new restaurant concepts.  One of the most unique was a place called 4 Food.  It lured me in with a wonderfully focused brand message, "De-junking fast food." alt="">

When launching a new brand, it’s important to keep things simple for your new customers.

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Kindling

by Admin    April 15, 2011

Creative ideas tend to come from created things. They rarely just pop in from a dark void pressed hard into. For me, they often come from points of inspiration completely unrelated to a problem at hand. And yet, somehow, that unrelated inspiration drives aha moments.

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More is Less

by Admin    April 14, 2011

Would you enjoy an “edited” world?

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