Guest Post: Meet Matchstic – An Interview with Craig

Posted by Dustin Britt on April 29, 2011 Share

This sparks the beginning of a series of interviews between Alana and the Matchstic team.

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Limited Access

Posted by admin on April 28, 2011 Share

Remember when you had to be invited to Gmail? In our time of ultra-accessibility, that’s the feeling brands need to capture.

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"[...] while back I posted about the importance of brand mystery. The ultra-accessibility of everything today begs for some [...]"

- O is for | Branding Blog | Thoughts From A Brand Identity House | Matchstic

Brand Partnerships

Posted by Craig Johnson on April 27, 2011 Share

Many factors play into choosing a business to partner with, including one simple brand test.

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"Awww, shucks! Thanks guys, we feel exactly the same way."

- Mike Landman

Banking On Loyalty

Posted by Blake Howard on April 26, 2011 Share

Brand Loyalty is a sought after accomplishment for all brands alike. It can be a powerful business asset, an untapped sales force, and a platform for organizational stability. But how can you really achieve it and keep it?

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"Studies show there are only two ways for a bank to build loyalty: Transparency and Benevolence.

Banks have created disloyal behaviors. As they've offered more "convenience" they've eliminated valuable touch..."

- Matt Bunk

Failed Investment

Posted by John Bowles on April 25, 2011 Share

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Guest Post: Vignelli-isms

Posted by Dustin Britt on April 22, 2011 Share

As some of you may know, I am a SCAD graduate. And during my senior year at SCAD, I was able to meet and chat with the great Massimo Vignelli.

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"Just read The Vignelli Canon for the Massimo class being taught at SCAD. I totally agree, he defines a lot of great points, and rules that all designers should be..."

- Eric Beatty

Brands ‘n Eggs

Posted by admin on April 21, 2011 Share

A couple weeks ago we had our first Brands ‘n Eggs open house in the new office. It was a really great time. Thanks to everyone who made it out!

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"I had an great time with all the Matchstic folks and friends! Thanks for putting on a tremendous event for everyone. Keep up the great work!"

- Scott Fuller

Crisis of Choice

Posted by Craig Johnson on April 20, 2011 Share

When launching a new brand, it's important to keep things simple for your new customers.

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"I couldn't agree with you more. It's step number one when I start working with restaurants. The ordering process needs to be easy, simple and quick. Table turn around is..."

- Joseph - Vigor Restaurant Branding

Kindling

Posted by Dustin Britt on April 15, 2011 Share

Creative ideas tend to come from created things. They rarely just pop in from a dark void pressed hard into. For me, they often come from points of inspiration completely unrelated to a problem at hand. And yet, somehow, that unrelated inspiration drives aha moments.

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"Fantastic post, it's always interesting to hear where people have there most creative moments. Movie sounds tracks is definitely something I can visualize with. I always get my best ideas..."

- Eric Beatty

More is Less

Posted by admin on April 14, 2011 Share

Would you enjoy an “edited” world?

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"An edited world? No. But a world without editors? No, again.

We need both."

- Josh