Ten Questions with Jason

Posted by admin on March 31, 2011 Share

Meet Jason Orme. He’s been helping around the office for the past couple months (like hanging those nice letters on the wall) and just joined our team as a design intern. A current graduate student at SCAD, he brings with him an appreciation for grapefruit spoons and a passion for community restoration.

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"[...] graphic by our own Jason Orme [...]"

- Alignment | Thoughts From A Brand Identity House | Matchstic

The Fastest Form of Communication

Posted by Craig Johnson on March 30, 2011 Share

We live in a cluttered world where more and more voices are continually competing for our attention. If we want to break through the clutter we must communicate a large amount of information at light speed.

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"Well said. Excellent post, guys. And thanks to the great Alina Wheeler!"

- Scott Fuller

Building The Jane

Posted by Blake Howard on March 29, 2011 Share

The New Matchstic office took 2 months to design, 3 months to build, and one minute and forty-six seconds to show you...

The Jane from matchstic on Vimeo.

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"great job Matchstic folks! I look forward to checking it out in person one day."

- tim mills

Diet Coke

Posted by John Bowles on March 28, 2011 Share

These Diet Coke billboards are a great example of the freedom that comes with a recognizable brand identity. Their design utilizes the ideal, memorability.

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"[...] 1. 2. 3. 4.5. Share this:StumbleUponPinterestTumblrLike this:LikeBe the first to like this. Posted in [...]"

- The Small Stuff… | Around, Wondering

When Rebels Become King

Posted by Dustin Britt on March 25, 2011 Share

Its fun to be on the leading edge. The first to read a book before it becomes a best seller. Discovering a band before they hit it big. An early adopter of new technology. But when the radical goes mainstream, oftentimes there is a feeling that it becomes ordinary. Commonplace drains that sense of special.

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"Agreed. I grew up on a mac since age 5 (back in 1988), and have followed them with interest and glad they didn't fold in the late nineties. However, their..."

- Nate Henderson

MINImalism

Posted by admin on March 24, 2011 Share

Is it better to walk away from short-term sales in order to protect the meaning, the essence of a brand?

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"[...] MINImalism | Thoughts From A Brand Identity House | Matchstic It's more ideal for long-trips than a Mini Cooper, where you are limited in space. Almost all of the..."

- Limited Mini Brand

Brand Complexity

Posted by Craig Johnson on March 23, 2011 Share

The more touchpoints your brand has, the more complex building that brand becomes.

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"[...] Match Blog GA_googleAddAttr("AdOpt", "1"); GA_googleAddAttr("Origin", "other"); [...]"

- Brand Builders and their Craft [1] | IDEAS INSPIRING INNOVATION

Join Us for Brands N’ Eggs!

Posted by Blake Howard on March 22, 2011 Share

Got plans the morning of Friday April 8th? Well, I hope not! You're invited to come on down and join us at our new "House" for an amazing one-of-a-kind breakfast, live music, and good people.

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"[...] The industrial kitchen has been fleshed out to host a mega office party, like the Brands ‘N Eggs Open House Matchstic had Friday, April 8. More than half of..."

- See Spark Go | Athens, GA

Family Business

Posted by John Bowles on March 21, 2011 Share

You know how people talk about their company being one big family. Is that really possible? Can you have a valuable business that doesn't value its people by how much they produce? For a business to compete externally must its employees also compete internally? Is there an alternative incentive structure to raises, promotions or bonuses? Can a company really be "like" family?

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"Lot's to think about on that one. While the family illustration may be in question, clearly there are the aspects of relationship which extend to the personal and professional. Trust,..."

- Rick Fossum

The Joy of Team

Posted by Dustin Britt on March 18, 2011 Share

We've presented to a vast array of people and environments over the years: presentations over breakfast, at our office, remote presentations over GoToMeeting, a presentation on a cruise ship, a presentation to a four-star General, another to a group of 70 internationally located people all on one conference call, and on. No matter who and how we are presenting - we need a team to emerge.

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"just seeing this picture made my day. good work as always guys..."

- yetty