Do Work That Matters

Posted by Blake Howard on February 28, 2011 Share

Why is doing what we love important? Isn't a job just a job? A 9-5. A paycheck. You know, "Just working for the weekend". In June I'm speaking at the HOW Design Conference on why doing what we love fulfills more than just our bank account.

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"Awesome, hope to see you there Scott!"

- blake

Why do you work here?

Posted by Craig Johnson on February 25, 2011 Share

This week I have conducted countless numbers of interviews for our open project manager position. Each candidate comes well prepared to discuss why they would be the right person for the job, but I was most intrigued with one question we received from one candidate...

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"It was a great question. Like I said to the candidate who asked it In the interview - I work at Matchstic because I have the opportunity for felt impact...."

- Dustin Britt

Learning from Teaching

Posted by Alvin Diec on February 24, 2011 Share

The next couple weeks conclude my first quarter of teaching. It’s been a really great and inspiring experience. As much as I hope to have imparted on my students, I’ve learned a lot as well.

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"I second Dustin. Great post!"

- Cory

Sharon Sheetrock

Posted by John Bowles on February 23, 2011 Share

The name of the lady who fixed the hole in my wall.

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"Great example of positioning, focus, and alliteration in a name! Awesome."

- Blake

I Get It

Posted by Dustin Britt on February 22, 2011 Share

Here's to the return of brand promises that are more than glossy advertising messages.

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Scraps

Posted by John Bowles on February 21, 2011 Share

What is a logo worth if it's never used?

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"[...] on there was point where they had to make a big change in order to position them for the future.  Ford highly considered a major rebrand in 1966, but..."

- Brand History | Thoughts From A Brand Identity House | Matchstic

Pop Instincts

Posted by Dustin Britt on February 18, 2011 Share

Perfectionism has a seemingly symbiotic relationship to the ideation process. But good ideas may never come to fruition when perfectionism is present.

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"Well said Rick. It is a gift."

- Dustin Britt

Your Logo is Overrated

Posted by Alvin Diec on February 17, 2011 Share

Take two coffee shops, Starbucks and Octane. Remove all the signage and logos. Would you be able to tell the difference?

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"a rare article on branding. revealed so many things. 5*s.

thanks to raja.

@"

- @mbi

The New Marketing Model

Posted by Craig Johnson on February 16, 2011 Share

With all of the extra noise that exists how does one cut through the clutter and be heard?

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"Excellent post, Craig. I'm in the middle of rebranding the company I'm working for, and this confirms I'm taking it in the right direction. Thanks for sharing with us!"

- Scott Fuller

Strawberry Fields

Posted by Blake Howard on February 15, 2011 Share

Naming a brand is no walk in the park (or should I say strawberry patch). Here are some thoughts on how to by-pass the common "thorns" found in the field.

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"How about the history behind the name Bluetooth? The heart of the brand seems to be "alliance" (your computer/phone and a given device working in harmony). It was named after..."

- Nicole King