Three Types of Brands
- Examples of Product Brands: Coca-Cola, Nike, Sony, BMW
- Examples of Service Brands: Molly Maid, Geek Squad, a CPA, even maybe a Brand Identity house
- Examples of Retail Brands: Kroger, the Gap, Chick-fil-a
It's important to know which of these you are and know how it affects how you build a brand. Here are a few things to keep in mind with each of the three different types of brands.
- Product Brands are built based on the experience one has with the product itself.
- Service Brands are built on culture, knowledge and an experience one has with the people delivering the service.
- Retail Brands are built on a mixture of both service and products, built on both products and experiences.
Which type of brand are you trying to build? Answering that question is a critical component of building a strong brand that will support the growth of your organization.
2 Comments
"Excellent, Craig. I just got a job as head of in-house design with a retail organization, so this was a well-timed reminder. Can't wait to get by and see the new home! Save me a shirt."
- Scott Fuller
"I am letting you know I am stealing this design + analogy. Like it and will give you credit. Thx sir."
- Roy