I post this same blog once a year. I find it's always a great reminder for myself and anyone else who is considering a branding project in the near future.

When approaching a branding initiative, there are two approaches that can be taken: that of the shotgun or that of the sniper.

Here is a look at both approaches.

THE SHOTGUN APPROACH

• Shot quickly without much planning

• Releases a wide range of options, hoping for a hit

• Learning curve is slow, easy to start

• There can be collateral damage

• Produces some success, some of the time.

THE SNIPER APPROACH

• Much time spent planning and identifying the target

• Takes one shot to hit the target

• Learning curve is high, requires practice

• There is a low range of error

• Very few people become snipers.

To view the entire guide, click here for the PDF.

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