Perception Gaps

Posted by Blake Howard on January 25, 2011 Share

We work with alot of clients who know they truly offer a better value than their compeition but time and time again they loose out on a new prospect and it's usually due to perceptions gaps.

There are gaps that form between internal reality (what you think & know to be true) and externally assumptions (what they think to be true) and it's due to a lack of setting the right perceptions. Here's the best way to start closing those gaps:

• Find out how big your gaps are by simply asking your clients to describe you and what you do best.

• Then ask yourself, who am I really and how should I be perceived?

• Finally, develop and execute a design system that best communicates who you truly are.


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4 Comments

"[...] This post was mentioned on Twitter by Craig Johnson, Mesh Marketing. Mesh Marketing said: Perception gaps: what are they? Why do they exist? How to overcome them. http://ow.ly/1s0byF (via @matchstic) [...]"

- Tweets that mention Perception Gaps | Thoughts From A Brand Identity House | Matchstic -- Topsy.com

"Would love to see the story of the Matchstic perception gap and how that led to the new place."

- Matt

"[...] who left – all in an effort to understand current perceptions. Then we discover where the Perception Gap may lie and define our method of bridging that gap toward leadership's desired [...]"

- Out of Control | Thoughts From A Brand Identity House | Matchstic

"[...] the age old art of repurposing last year's coasters and the like. Talk about a daunting perception gap to hurdle. She asks the wonderful question: "What if we could normalize regifting, remove the guilt [...]"

- Reduce, Reuse, Regift | Branding Blog | Thoughts From A Brand Identity House | Matchstic

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