I am not a target market.

Posted by John Bowles on January 31, 2011 Share

I feel uncomfortable putting people into measurable markets for design and business purposes while also realizing that I nor anyone else wants to be stereotyped or sold.


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"Awesome! I totally agree."

- Morgan

Layers of Design Success

Posted by Dustin Britt on January 28, 2011 Share

A lot of what we seem to be doing...is getting design out of the way. With that sort of reason, it feels almost inevitable, almost undesigned and it feels almost, like of course it is that way. Why would it be any other way?

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"You have explained in a right way. you worked hard to explain in layer about success of design. I have also seen video you posted, its nice. good job done,..."

- Litmusonline

Ten Questions with Staci

Posted by admin on January 27, 2011 Share

Meet Staci Janik, the newest designer at Matchstic. She’s a graduate of the Creative Circus and brings with her a love of science, enthusiasm for breakfast, and expert hand-typography skills.

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"Thanks Chris!"

- Staci

Three Types of Brands

Posted by Craig Johnson on January 26, 2011 Share

What type of brand are you trying to build? There are three types: Product Brands, Service Brands, Retail Brands.

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"I am letting you know I am stealing this design + analogy. Like it and will give you credit. Thx sir."

- Roy

Perception Gaps

Posted by Blake Howard on January 25, 2011 Share

We work with alot of clients who know they truly offer a better value than their compeition but time and time again they loose out on a new prospect and it's usually due to perceptions gaps.

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"[...] the age old art of repurposing last year's coasters and the like. Talk about a daunting perception gap to hurdle. She asks the wonderful question: "What if we could..."

- Reduce, Reuse, Regift | Branding Blog | Thoughts From A Brand Identity House | Matchstic

A Brand Identity “Home”

Posted by John Bowles on January 24, 2011 Share

It's a brand new day for Matchstic, a brand new start. And our brand new home is amazing. People keep saying our tagline should change since we are not in a house anymore. I say not necessarily.

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"This is a dream come true. I am ready to visit. Is there a desk or a comfy chair for me? All best, Alina"

- Alina Wheeler

Lessons from Sid’s

Posted by Dustin Britt on January 21, 2011 Share

If you haven't visited it before, you should. Sid Mashburn in Atlanta's Westside is one of the most detail-oriented, brand-effusing (and yet not forced) experiences I've had in a while. And I don't even like to shop for clothes.

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"Sid Mashburn is the finest men's store in Atlanta, hand's down. No matter what type of man you are, their undeniable attention to detail makes it so that every man..."

- John Rile

One Thing Well

Posted by admin on January 20, 2011 Share

Megastores aren’t going anywhere, but amongst smaller companies, loyal followers mean everything. Where a small business can’t compete on sheer price or volume, they can triumph with quality.

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"A good example in midtown of someone doing one thing really well: Antico Pizza"

- David

The most important part of a Rebrand

Posted by Craig Johnson on January 19, 2011 Share

There are many important aspects of a successful rebrand, but one that often gets overlooked.

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"I have always thought that giving the stakeholders a part in the decision making process provides them with a feeling of ownership over the process and in turn can begin..."

- austinklee

New Work: Stop The Candy Shop

Posted by Blake Howard on January 18, 2011 Share

Whitestone Motion Pictures is an amazing company. They recently wrote and produced a film called "The Candy Shop", a fairytale to provoke meaningful action to stop the horrendous issue of Child Sexual Exploitation. They partnered with Street Grace, an organization that does just that, to start a campaign called "Stop The Candy Shop" and we had the privilege of helping.

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"Could anyone tell me where to buy one of the four shirts pictured above? They're not on the campaigns website..."

- Elena