I am not a target market.

by Admin    January 31, 2011

I feel uncomfortable putting people into measurable markets for design and business purposes while also realizing that I nor anyone else wants to be stereotyped or sold.

Read More

Layers of Design Success

by Admin    January 28, 2011

A lot of what we seem to be doing…is getting design out of the way. With that sort of reason, it feels almost inevitable, almost undesigned and it feels almost, like of course it is that way. Why would it be any other way?

Read More

Ten Questions with Staci

by Admin    January 27, 2011

Meet Staci Janik, the newest designer at Matchstic. She’s a graduate of the Creative Circus and brings with her a love of science, enthusiasm for breakfast, and expert hand-typography skills.

Read More

Three Types of Brands

by Craig Johnson    January 26, 2011

What type of brand are you trying to build? There are three types: Product Brands, Service Brands, Retail Brands.

Read More

The Perception Gap

by Blake Howard    January 25, 2011

The distance between the brand you have and the brand you want will determine how you build it.

Read More

A Brand Identity "Home"

by Admin    January 24, 2011

It’s a brand new day for Matchstic, a brand new start. And our brand new home is amazing. People keep saying our tagline should change since we are not in a house anymore. I say not necessarily.

Read More

Lessons from Sid's

by Admin    January 21, 2011

If you haven’t visited it before, you should. Sid Mashburn in Atlanta’s Westside is one of the most detail-oriented, brand-effusing (and yet not forced) experiences I’ve had in a while. And I don’t even like to shop for clothes.

Read More

One Thing Well

by Admin    January 20, 2011

Megastores aren’t going anywhere, but amongst smaller companies, loyal followers mean everything. Where a small business can’t compete on sheer price or volume, they can triumph with quality.

Read More

The most important part of a Rebrand

by Craig Johnson    January 19, 2011

There are many important aspects of a successful rebrand, but one that often gets overlooked.

Read More

New Work: Stop The Candy Shop

by Blake Howard    January 18, 2011

Whitestone Motion Pictures is an amazing company. They recently wrote and produced a film called “The Candy Shop”, a fairytale to provoke meaningful action to stop the horrendous issue of Child Sexual Exploitation. They partnered with Street Grace, an organization that does just that, to start a campaign called “Stop The Candy Shop” and we had the privilege of helping.

Read More