The Sequence of Cognition
Posted by Blake Howard on December 16, 2010 ShareAccording to those scientists, we see the shape of a logo first, then color, then the actual content. From a mile away we can identify a Starbucks because of that green circle. In a micro second recognize the Nike swoosh because of it's unique shape. Shapes conjure up different messages. Take a dinning room table for instance. A traditional rectangle table requires someone to be at the head of the table placing them at the top of the hierarchy in the room. Kings and the "Man of the house" sit at the heads of the table. Whereas a circle table demands equality. The knights of the round table were equals. All with an even say so in the discussion.
Shapes, being the first most thing we perceive, is a simple but critical step in crafting an effective Brand Mark.










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"[...] have done research and developed the Sequence of Cognition which explains how our brains take in information. We first take in shape, then color, then [...]"
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