Are you testing your idea or asking for permission for its existence? What's the difference between hard-headedness and strength of belief? When do ideas go from potent to vanilla? These are the questions that get raised when radical ideas are being born.

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Wednesday morning we had the privilege to sit down with Bjorn Lansverk for some donuts and brand talk.

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There is a lot of talk about about building visual consistency into all brand touchpoints, but does that mean that everything needs to look the same?

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The BIG10 released a clever new logo recently designed by Pentagram partners Michael Bierut and Michael Gericke. The new mark, which is pretty dang brilliant, has come with a heap of criticism from Big 10 fans and sports fans alike. Has the Gap fiasco ushered in a new era of vocal entitlement for every new logo released?

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I often get asked the question, "What are some examples of great brands?" But before answering that question, we have to ask "How do you define a great brand?"

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For the longest time lumber mills had a huge problem, sawdust. Everywhere they turned there it was laying around piling up on their floors causing machines to jam and simply making a mess. Until one day someone figured out how to transform marginal waste into a profitable business.

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Experiencing other cultures is one of the things I love most about travel. I like to try as many indigenous things as I can while in another country. My rule of thumb is to never eat at a restaurant where I hear more English being spoken than the language of origin. If locals aren't filling the place - experience tells me its not worth eating at.

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Scientists have made some interesting discoveries recently on how we interpret information. It turns out we first see shapes, colors, and then content all in a micro second, which can be really important to think through we crafting an effective Brand Mark.

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The more human a brand is, the more we can relate to it. So be admirable.

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We're excited to announce that we have set the dates for the next version of Brand Camp!!

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