The First Texas Flag

Posted by Blake Howard on November 9, 2010 Share

In 1835, During the Texas war, an army of Texans captured a small Mexican town and all that was in it. Included in their plunder was a cannon that was personal property of the Mexican general. The Mexican's sent a message to the Texans kindly requesting it back. The Texans responded by knitting together and raising this flag...

I first heard this story yesterday morning during a presentation by my friend Spike Jones with Fleishman- Hillard and I just love it. I believe we all want to be a part of something bigger than ourselves. We all want to stand for something. We all want to represent something or someone, like this flag.

Part of building a great brand and engaging with your customers is giving them a rally cry. Giving them something to stand behind and proudly proclaim. Don't just give them a logo, give them a symbol that embodies a movement.


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4 Comments

"Thanks for the shout out. I love that story, too. Simple and powerful...like all good stories are. I guess that's another lesson! Great seeing you guys. Keep on keepin' on."

- Spike Jones

"[...] critical is finding a Rally Cry that aligns the two parts into one brand. It should give internal culture focus and external [...]"

- 2 Parts to 1 Brand | Branding Blog | Thoughts From A Brand Identity House | Matchstic

"[...] for a "Rally Cry". Think Braveheart's "FREEDOM!", Jerry McQuire's "Show me the money!", or perhaps the first flag of texas. Either way, a Rally Cry should motivate and inspire advocates to answer the call, and a mark [...]"

- The Brand Mark Triangle | Branding Blog | Thoughts From A Brand Identity House | Matchstic

"[...] Hire some folks that will understand my expectations when I come in the door. Give them a rally cry to motivate their workflow. Just because you're one of the only government agencies that is [...]"

- A Letter to the Post Office | Branding Blog | Thoughts From A Brand Identity House | Matchstic

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