Posted by Craig Johnson on November 24, 2010
Share
As I've gotten older, Thanksgiving has become my favorite holiday. It's a time to remember the things we're thankful for, eat good food, and simply enjoy being together with family and friends. The day before this great holiday I wanted to put down the branding hat and mention some of the people I'm thankful for at Matchstic.
With the Holiday season quickly upon us we are about to be inundated with tons of purchasing decisions. So, Why do we choose to buy the gifts that we do?
Remember when you were in junior high, sitting at the lunch table, listening to all the kids laughing about a movie they had just seen but you hadn't? Remember when you tried laughing to fit in so you wouldn't bring attention to the fact that your mom didn't allow you to see that movie...it was just too adult in her opinion. You wanted to cover up your apparent lack of 'coolness'. What if someone found out you were that lame? No one could know. Welcome to the art of pretending to be something you are not; the art of posing.
"Good feedback all. From what I've read and seen, I do believe Xfinity has ballooned up into a full Comcast rebrand. And even if the rebrand was less about positioning..."
Ugly design can be a conscious attempt to create and define alternative standards. Like warpaint, the dissonant styles which many contemporary designers have applied to their visual communications are meant to shock an enemy – complacency.
"Yeah I get it... But I try to avoid this kind of creativity. When you're trying so hard to make something different and new instead of genuinely good, you..."
Posted by Craig Johnson on November 17, 2010
Share
When designing brand identity, one will think about in all its gloriousness. They will think about and look at all the possibilities of what could be with this identity. When it's all said and done, they send it out into the mean, cluttered world of the free market and all the rules change.
Do you remember Nickelodeon's Inside Out Boy? It was the story of a happy-go-lucky kid who swung all the way over the swing set and was turned completely inside out. Oddly, brands are not too far off and often more a reflection of what's inside not outside.
Alana Dy
Alvin Diec
Becky O'Mara
Blake Howard
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
3 Comments See all
"Right back atcha Craig! Happy Thanksgiving from your friends at Ripple."
- Homer Bartlett