Ten Questions with Hiu

Posted by Alvin Diec on October 28, 2010 Share

Meet Hiu Lee, the other recent addition to our team. Aside from design muscle, he brings with him a geographically diverse upbringing, several spoken languages, a penchant for fast cars, homemade Korean barbecue, and Katy Perry's discography.

Who are you and what do you do?M
My name is Hiu and I love my 45 minute commute to work.

Where are you from?
This is always a tough question for me, since I moved around a lot. I was born in  the Canary Islands of Spain (Las Palmas) and soon after lived most of my life in West Africa. But ethnically I am neither Spanish nor African, but Korean.

How did you get into design?
I went to a K-12 international school in Senegal, which had a total of 200 students, but we always had an annual art contest which I really enjoyed participating in. However, everything was always fine art and unfortunately the only medium available to us. But somehow I always had photoshop 7.0 sitting on my computer and that really got me started exploring a new way to translate reality to paper.

First month impressions?
We love food here. I've really enjoyed how food can bring three Asians and three American guys together. But seriously, I feel as though coming to work and feeling at ease in a close-knit family is such an important element in a successful work environment. Matchstic really delivers that.

What do you bring to the table that's unique?
I can't wait for Matchstic to go International, I can be of great help when it comes to translating English to other languages. I hear that France is in need of a great branding agency.

Describe your style.
I'm always searching for something new. I hate playing the same music on my iPod, I don't enjoy driving on the same road everyday, I don't like eating the same food everyday either. So basically, I am always on a quest to explore and get lost, even if it means that I get mugged, browse iTunes for 3 hours or eat greasy food.

What inspires you?
People usually say music, but I believe music is just a vessel that helps trigger your inspiration and motivation. To be able to change someone's life through what I create, to me, is more precious than diamonds and gold. I guess my life purpose is the trigger to my inspiration and motivation.

Where is your favorite meal in Atlanta?
I'm a pretty big health freak due to large doses of P90X, but when I occasionally go out to eat, I do love Duck's Cosmic Kitchen in Decatur, Jason's Deli (just because they have a sweet salad bar!) and I guess Firehouse Subs (I love trying their wide varieties of hot sauces). (Big shout-out to those who are reading this and you participate in P90X! I hurt for you!)

What is your drink of choice?
Tony Horton tells me I should drink water and fat free milk. So I shall do as he says.


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