Rarely do I get excited about the idea of logging time. But as negative a task as it is, one rising star of a site has made it a delightful experience. Say hello to Freckle.

The Amy Hoy & Thomas Fuchs duo have used cheerful design, intuitive experience, and clever lingo to help me forget that I'm having to log time. Its proved to me that with the right approach – even the worst of customer experiences could be made into pleasant ones (here's to hoping the DMV hires the Freckle team soon).

Differentiation is important, really important. It makes the difference in my purchasing decision…will I buy Coke or Pepsi? Right Guard or Old Spice? Freckle or Toggl? Differentiation is important enough that it needs to infect the entirety of a customer's experience – right down to the way an email is sent out. Take this recent example of an auto-response email I received from the Freckle team when I forgot to update our credit card info:

Uh-oh!

Dustin, we've run into a small problem.

We were unable to charge your credit card XXXX-XXXX-XXXX-XXXX.

Please visit your account page at the following URL to update your payment information as soon as possible:

When in doubt, please double-check that your expiration date is correct.

If you have any questions about this email, please contact
Freckle Team.

Thank you for your business!

Best wishes,
Your Freckle team
Amy & Thomas

http://letsfreckle.com

Perfectly authentic. A lovely example of differentiation done well.

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