Companies and organizations are often thinking about new products and/or services they can offer their customers. The tough question is not asking what CAN we do, but what fits our brand.

The main questions to ask yourself and your team before choosing to launch a new product or service is…

**Will this reinforce what we want our customers to say about us or does it change how they see us?**

If you don't know what you want your customers to say about you, then that's the first hurdle to get over.

Once you know what you want them to say about your brand, decide whether this new product or service fits.

If it doesn't fit, you can still consider launching it under another brand name that either is a partner brand or sits underneath the main brand.

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