Launching new products with a known Brand
The main questions to ask yourself and your team before choosing to launch a new product or service is…
**Will this reinforce what we want our customers to say about us or does it change how they see us?**
If you don't know what you want your customers to say about you, then that's the first hurdle to get over.
Once you know what you want them to say about your brand, decide whether this new product or service fits.
If it doesn't fit, you can still consider launching it under another brand name that either is a partner brand or sits underneath the main brand.
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We Are Moving!
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"Sooooo awesome!!! We are so proud of you! Kids say..."Wow, we have a really cool cousin!!!!" Love and prayers sent for you!!"
- Clint, Julie, Caleb, Zane, Eden and Stella
Matchstic Retreat
If I had to define the best decision we ever made, the first would obviously be the people we have, but second would be the discipline to take retreats. It's our time to take the company apart and put it back together again.
Without a doubt we have always made the most advances as a company during this time. When we're in the normal flow of work, it's nearly impossible to back away and look at it all with an objective eye.
We never know exactly what we're going to take away from it, but that's part of the beauty. Lock up a group of smart, innovative, and fun people for a few days and just get out of the way and let the magic happen.
Do you have any advice for us or things for us to consider during this time? If so, please comment on this blog and we'll use it as a part of our process.
Thanks!
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"No Risk = No Reward. Take on some risk, and deliver big-time. You guys always do!"
- Charles Brian Quinn
Upside Down
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"This is great and so much of where I am in looking at PFI's brand. While I can develop a touch and feel of the company we were founded for..."
- Kim Oberheu
Lessons from the Gap logo fiasco
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"Well said. Gap just got some top-notch free advice from you...I hope they're listening."
- Kristel Hayes
When Giving Costs
Four years ago, myself and some of our team members (pictured above) sat in Boston with 3,000 fellow designers at the 2007 HOW Design conference listening to some of the world's best. As I sat there I decided a goal of mine would be to be on that stage in five years.
This year I am very honored and incredibly excited to be presenting on "The High Cost of Giving- Solving the pro-bono problem", and more specifically about our On The House program. I'm not 100% sure of the talks outline yet (Shh… don't tell HOW), but here's where you come in. In preparations for this talk I'd love to know some of your thoughts on two questions:
Why is it important to be generous with your work (in any industry)?
What are the biggest problems with giving your work away (in any industry)?
(Specific examples would be great)
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"Firstly, congratulations—quite an honor. Be sure to share the transcript/video.
My thoughts:
Generosity and giving are paramount to any society and culture. There is always the needy and those who could..."
- Rick Fossum
Brand Lessons From a Band
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"And to think I couldve been a part of this if I didn't do laundry that night."
- Alana





Alana Dy
Alvin Diec
Becky O'Mara
Blake Howard
Craig Johnson
Dustin Britt
Jason Orme
John Bowles
Staci Janik
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