The Crux of the Matter

Posted by Blake Howard on September 14, 2010 Share

There's an old saying where I come from, "Big hat, big boots... no cattle."

Continue Reading

Add A Comment

2 Comments See all

"[...] because campers leave with an actual document on who they are and why that matters, called a Brand Brief. Each camper with also get a free follow up session..."

- February Brand Camp Recap | Thoughts From A Brand Identity House | Matchstic

Matchstic Website 4.0

Posted by Craig Johnson on September 13, 2010 Share

Last week we launched the newest version of Matchstic.com

I talked with several folks who only read this blog via RSS and wouldn't have known had I not told them.  So if you haven't checked out the new site yet, I'll spare a long blog post and just let you spend your time there today.

Cheers!

Craig

Continue Reading

Add A Comment

3 Comments See all

"I really like the navigation! Good job!"

- Erin Dooley

Work In Motion

Posted by Dustin Britt on September 9, 2010 Share

We love working on Identities. Everything from a financial service firm, to a catering company, to a carwash, and on - every business has a story, a real authentic story worth telling. And rather than me go further into how or why we love working on Identities, I'd prefer to show you.

With thanks to our good friend Adam Plouff over at Battle Axe, I am proud to present our work in motion – the Matchstic Reel:

Matchstic 2010 Work Reel from matchstic on Vimeo.

Continue Reading

Add A Comment

12 Comments See all

"truly remarkable..."

- yetty

iTunes Icon Uproar

Posted by Craig Johnson on September 8, 2010 Share

Last week Apple sent out a software update for iTunes. As a part of the update, they included a new icon, which seems to have caused quite a stink online.

Continue Reading

Add A Comment

6 Comments See all

"Honestly, I don't think Apple can please everyone when dealing with the change of their itunes icon, even if it is much needed. I am personally not to fond of..."

- Mike Lash

A Humble Morning

Posted by Dustin Britt on September 3, 2010 Share

I was blown away yesterday. Blown away by our 2009 On The House winner. Swift School hosted us to a thank you better than I could have possibly imagined - excited kids telling us how much their new brand meant to them.

Continue Reading

Add A Comment

8 Comments See all

"This is awesome. You guys did a tremendous job on the Swift brand and everything that goes along with it! Thanks for pulling everyone together to make such a HUGE..."

- Brittany

Guest Post: It’s Just the Beginning

Posted by admin on September 2, 2010 Share

Hi-ho, Kelly Carnes here! Has it been three months already? Even though it feels like it was about ten seconds ago that I started here, at the same time I feel like these three months have been the equivalent of at least a year of design school.

Continue Reading

Add A Comment

1 Comment See all

"Great thoughts KC! So excited to see where your career goes from here. You are incredibly talented and I'm glad your time with us was valuable. It's been great to..."

- Blake

Why I dislike 98% of all Mission Statements

Posted by Craig Johnson on September 1, 2010 Share

I'm not gonna be shy about this one: I'm not a fan of almost all Mission Statements. They are way too wordy, include way too many commas, and are never remembered by employees and leadership alike.

Continue Reading

Add A Comment

5 Comments See all

"I heard a sermon my John Piper that inspired me to write a post calling for "The One Word Mission Statement" http://b2b-marketing.org/general/the-one-word-mission-statement/ While it may be a little altruistic, it..."

- Todd Miechiels