By Its Cover

by Admin    September 30, 2010

2010 has been a great year for music — and album design. Most of the time, its the first image you associate with the music behind it. Because of this, the way an album looks can also influence how you feel about it.

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Find a Niche

by Craig Johnson    September 29, 2010

When you’re in an overcrowded marketplace, your best strategy for building a brand is not to try harder but to find a niche that will differentiate you from everyone else. It can be either an industry niche that you serve in many ways or a service niche that goes across many industries.

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Brand Names and Babies

by Blake Howard    September 28, 2010

Choosing a great name for a business can be a tricky and uncertain process- almost like naming a baby.

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An Interview with Don

by Admin    September 24, 2010

Don Draper being who he is – Creative Director of the Manhattan Advertising Firm, Sterling Cooper Draper Pryce – I thought it would be interesting to interview him about some of the changes that have happened in business since his heyday in the 50′s.

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Italian Stallion

by Admin    September 23, 2010

I can’t remember seeing any in my lifetime, but Italian automaker Fiat sold cars in the United States from 1908 until 1983. A reputation for poor quality led to their exit from the U.S. in 1984. But at the end of this year, Fiat is coming back.

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Business Plans before Brand Plans

by Craig Johnson    September 22, 2010

There is never just one way to build out a family of brands. Companies have had great success doing it all sorts of different ways.

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Mmm… Wickedly Delicious New Work

by Blake Howard    September 21, 2010

Imagine an occasion where heaven arrives on a plate, arousing devilish cravings. It’s sinfully sensational… Treacherously tasty… Mischievously mouthwatering… Scandalously savory… So shamelessly scrumptious, you’ll be sorely tempted to dive right in. Welcome to A Divine Event and it’s new brand identity.

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Breeding Copycats

by Admin    September 17, 2010

Introducing new ideas into the market is brave. Copying what successes others have had to get a slice of their pie…not so brave.

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Ten Questions with Alana

by Admin    September 16, 2010

Meet Alana Dy, Matchstic’s Fall Intern. This recent SCAD graduate, young designer extraordinaire, and lover of chillwave effectively doubled the office Asian population last week.

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Who builds the brand?

by Craig Johnson    September 15, 2010

There are different philosophies and methodologies on how brands should be built and more specifically, who should build them. I figured I’d outline a few ideas on the subject.

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