The more the world changes the more the design of National Geographic stays the same.

This is a great example of how design is tied to a brand. And how commitment pays off. You never think about National Geographic without picturing that yellow frame. Basically unchanged for over 120 years. The first time in 1888! It's become iconic and idiosyncratic to the magazine. Every issue you know that frame contains an incredible photo and door to another world.

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