Cradle to Cradle

Posted by admin on July 15, 2010 Share

"And all that [recycling] effort has only succeeded in postponing the usual fate of products by a life cycle or two. The rug is still on its way to a landfill; it's just stopping off in your house en route."

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Bad Positioning?

Posted by Blake Howard on July 14, 2010 Share

What happens when your brand is positioned as something its really not? Maybe we should ask BP and find out...

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"The quick answer would be to pull a Comcast and change it up completely. However, Comcast really just changed clothes not a brand. One of the things that..."

- austinklee

Brand Camp: Camper Report

Posted by Blake Howard on July 13, 2010 Share

In May we launched our inaugural brand camp and thought it would be great to do a follow-up with one of our first campers, Ben Washer of Reach Records, to see "Where are they now?".

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"[...] have longed to hear from their leader. Now I have a succinct way to communicate to them.” – Ben Washer, Reach [...]"

- Join us for Brand Camp!! | Thoughts From A Brand Identity House | Matchstic

All The Small Things

Posted by Craig Johnson on July 11, 2010 Share

Whether we admit it or not, there are certain aspects of a brand that are much sexier than others. Developing a very engaging and interactive website is a lot of fun and cool to show off. Designing really cool package that will be seen every day can bring a lot of pride both to the one designing as well as the client. But there is opportunity in all aspects of the customer's experience of your brand.

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A Few of My Favorites

Posted by Dustin Britt on July 9, 2010 Share

Just a few of my favorite brand experiences...

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"1. every time i put on a pair of levis
2. every time someone asks me about toms shoes
3. getting my amazon confirmation email a second after ordering a book on..."

- yetty

Compromise or Flaw?

Posted by admin on July 8, 2010 Share

Is the iPhone a compromise by Apple, going with a design that improved performance and packaging but at a risk? Or is it a flaw, not worth the benefits because it limits user expression?

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"I've also noticed that if I cover the speaker, I can't hear any audio. Also, if my hand covers the screen, I can't see the display. I also..."

- Charles Brian Quinn

Episode VI, Return of the Intern

Posted by Dustin Britt on July 7, 2010 Share

So this is the third and final installment of Matchstic's "Meet the Intern" series, and I'm naming this one Star Wars style: Episode VI, Return of the Intern. Anyways, I'm Cory McCollum, and I am a soon-to-be senior Advertising major at the University of Georgia & South Carolina native. In my spare time, I love a good adrenaline rush; surfing hurricane swells and painting my chest to support the Dawgs are the first two things that come to mind. But let's talk about branding!

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"Good post. I've always wondered about those two ads' similarity. My assumption has always been that two different ad agencies stumbled upon the idea nearly simultaneously, and neither wanted to..."

- Mike

Perceptions Drive Performance

Posted by Blake Howard on July 6, 2010 Share

Why should a business owner invest in brand identity? What's the true business impact? A simple formula explains it best.

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Amazing + Amazing = Amazing?

Posted by Dustin Britt on July 2, 2010 Share

Does a business have to be based around an amazing product or service to be amazing? Is a remarkable product or service necessary for a remarkable experience? Can a remarkable experience thrive without a truly unique offering?

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Brand Mystery

Posted by admin on July 1, 2010 Share

"I think the myth in marketing is that consistency is the answer. What I think is happening is that they don’t have to look the same—they have to feel the same."

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"Alvin, You may have hit the nail on the head with "contrived". While bad design is everywhere, good design is more and more available—through technological advancements, online exposure, and the..."

- Rick Fossum